How do you distinguish the truly impactful from the merely trendy? With a plethora of choices unfolding before you, understanding the types and impacts of various print marketing materials is key to crafting campaigns that resonate with your audience.

From the experts at PrintingCenterUSA, with over 50 years of industry experience, comes a curated list of the top 5 print marketing materials for 2026. These selections are not just about staying ahead of trends; they’re about leveraging proven strategies to make a meaningful connection with your customers. In this journey, we’ll explore how Catalogs, Brochures, Direct Mail Postcards, Booklets, and Calendars can effectively convey your brand’s message and leave a lasting impression.

Ready to uncover the keys and unlock the true potential of print marketing?

Now, let’s get down to business.

Here are The Top 5 Print Marketing Materials for 2026:

1. Catalogs: Your Powerhouse of Customer Engagement

Catalogs have evolved into powerful storytelling tools, offering a visually captivating and informative way to present products or services.

Types of Catalogs

• Product Catalogs: These are perhaps the most common, showcasing a company’s full range of products. For instance, IKEA’s annual catalog presents their furniture and home accessories in lifestyle settings, inspiring customers and providing comprehensive product information.
  
• Service Catalogs: Used by service-oriented businesses like travel agencies or event planners, these catalogs detail the services offered. An example is the catalog of a travel agency, which might feature destination packages, highlighting activities, accommodations, and pricing.
  
• Fashion Catalogs: Highly visual, these catalogs are used by clothing and accessory brands to display their latest collections. They often incorporate high-quality photography and storytelling elements to create a mood or brand image, as seen in Vogue’s seasonal fashion spreads.
  
• Educational Catalogs: Used by educational institutions or companies in the learning sector, these catalogs list courses, training programs, and learning materials. For instance, a university’s course catalog, providing detailed descriptions of courses, faculty, and campus facilities.
  
• Corporate Catalogs: These are used to showcase a company’s identity, values, and history, often distributed to stakeholders and potential investors. They might include annual reports, CSR initiatives, and company milestones.

Impact of Catalogs in Print Marketing Materials

• Brand Engagement: Enhances connection with customers.
• Direct Sales Driver: Encourages immediate purchases.
• Educational Tool: Helps in making informed decisions.
• Investor Relations: Strengthens investor confidence.

2. Brochures: Your Cornerstone of Effective Communication

Brochures offer a versatile way to convey detailed information in a compact and visually appealing format.

Types of Brochures

• Tri-fold Brochures: The most common brochure, characterized by three panels on each side. They’re compact and ideal for mailing campaigns, trade shows, and handouts. For instance, a restaurant might use a tri-fold brochure to present its menu, location, and ambiance.
  
• Bi-fold Brochures: With one central fold creating four panels, bi-fold brochures offer more space for information and are often used for product guides or corporate presentations. An example could be a real estate company showcasing property details and agent profiles.
  
• Leaflets and Flyers: Single-page and without folds, these are perfect for concise messages or promotions. They are commonly used for event announcements or special offers in retail.
  
• Gatefold Brochures: These have a central section flanked by two inward-folding panels, creating an impactful reveal, suitable for high-end product launches or corporate services. Luxury brands often use gatefold brochures for a dramatic presentation of a new product line.
  
• Z-fold Brochures: Resembling an accordion, the Z-fold is a variation of the tri-fold but opens up fully, allowing for a sequential reveal of information. It’s particularly effective for instructional content or timelines.
  

Impact of Brochures in Print Marketing Materials

• Concise Communication: Delivers key points effectively.
• Brand Presentation: Offers an overview of a company’s offerings.
• Promotional Tool: Effective for marketing campaigns.
• Luxury Marketing: Adds exclusivity to branding.
• Informational Clarity: Organizes information logically.
  

3. Booklets: Your Gateway to In-Depth Storytelling

Booklets are ideal for sharing comprehensive information, combining narrative depth with design.

Types of Booklets

• Marketing Booklets: These booklets are designed to promote products, services, or brand identity. They often include compelling imagery, persuasive copy, and case studies or testimonials. For example, a new technology firm might use a marketing booklet to introduce its innovative products and highlight their unique features and benefits.
  
• Community and Non-Profit Booklets: Utilized by community organizations and non-profits, these booklets detail missions, initiatives, and community impact stories. They are crucial for awareness campaigns, fundraising events, and fostering community involvement.
  
• Training and Educational Booklets: These provide comprehensive information for training programs or workshops, serving as valuable resources for skill development or education. A cooking school, for instance, might produce a booklet with detailed recipes and cooking techniques.
  
• Annual Review Booklets: Businesses use these to summarize yearly achievements, financial performance, and future objectives. They’re essential for stakeholder meetings, offering a transparent overview of corporate health and strategy.
  
• Health and Wellness Guides: In the healthcare sector, these booklets offer insights into health practices, wellness tips, and medical procedures, serving as educational tools for patients and healthcare clients.
  

Impact of Booklets in Print Marketing Materials

• Effective Promotion: Influences purchasing decisions.
• Community Connection: Engages and informs community members.
• Learning and Development: Enhances educational effectiveness.
• Corporate Communication: Shares company progress.
• Health Awareness: Educates on health topics.
  

4. Direct Mail Postcards: Your Key to Personalized Connected

Direct Mail Postcards are a highly effective and personal way to reach out to customers. Their simplicity, cost-effectiveness, and direct approach make them a favorite in many marketing strategies.

Types of Direct Mail Postcards

• Promotional Postcards: These are used for advertising sales, special offers, or new product launches. For example, a retail store might send out postcards to announce a seasonal sale or a new store opening.
  
• Event Postcards: Sent to announce events like grand openings, special guest appearances, or exclusive events. A local art gallery might use event postcards to invite the community to a new exhibit opening.
  
• Reminder Postcards: Often used by service providers like dentists or auto mechanics to remind clients about upcoming appointments or service needs.
  
• Thank You Postcards: Used to express gratitude to customers after a purchase or interaction, enhancing customer loyalty. For instance, a boutique might send thank you postcards to customers after a purchase, perhaps including a discount on their next visit.
  
• Informational Postcards: These provide valuable information or tips related to a company’s products or services. A gardening supply store, for example, could send out postcards with seasonal gardening tips.
  

Impact of Direct Mail Postcards in Print Marketing Materials

• Immediate Attention: Captures the recipient’s interest swiftly.
• Increased Attendance: Boosts event turnout.
• Customer Retention: Promotes repeat business.
• Enhanced Customer Relationships: Strengthens brand loyalty.
• Educational Engagement: Positions the brand as a helpful resource.

Calendars: Your Daily Reminder of Brand Presence

Calendars offer a unique opportunity for year-round brand visibility and daily customer engagement.

Types of Calendars

• Wall Calendars: Popular for their visibility and size, ideal for showcasing high-quality imagery. For instance, an environmental NGO might use wall calendars featuring breathtaking landscapes to raise awareness and connect with its audience.
  
• Desk Calendars: Perfect for office environments, these offer daily brand presence. A financial consulting firm, for instance, could use desk calendars to provide regular financial tips, keeping their services top of mind for clients.
  
• Fundraising Calendars: Often used by schools, non-profits, and community groups, these calendars can feature community-contributed artwork or photographs to raise funds for specific causes or projects.
  
• Promotional Calendars: These are designed as giveaways at events, trade shows, or through direct mail. A travel company, for instance, might create promotional calendars with stunning travel destinations to inspire potential customers and keep their services in mind.
  
• Themed Calendars: Centered around specific themes like health, art, or inspirational quotes. A fitness center, for example, might produce a themed calendar with monthly health challenges and wellness tips.
  

Impact of Calendars in Print Marketing Materials

• Brand Visibility: Ensures continuous brand exposure.
• Daily Engagement: Keeps the brand in frequent view.
• Community Engagement: Aids in fundraising and social causes.
• Marketing Reach: Expands brand reach through giveaways.
• Value and Relevance: Aligns with customer interests, enhancing connection.
  

Frequently Asked Questions

What is a print marketing material? Print marketing materials are tangible items used to promote a brand or communicate a message, ranging from brochures and catalogs to postcards and calendars.

What are examples of print materials? Examples include catalogs, brochures, direct mail postcards, booklets, and calendars, each with different marketing purposes.

What is an example of a marketing material? A classic example is a brochure that details a company’s services or products, often used in presentations or at trade shows.

Why use printed marketing materials? Printed materials provide a tangible, memorable experience, often leading to higher engagement and retention rates compared to digital-only strategies.

Why is print marketing effective? Print marketing is effective due to its physical nature, leaving a lasting impression and complementing digital marketing by reaching audiences in a more personal way.

In Conclusion

With so many options in print marketing materials, the right choices can make all the difference. Whether it’s the detailed narrative of a booklet, the targeted appeal of a direct mail postcard, or the year-round presence of a calendar, each print marketing material holds the potential to significantly elevate your brand’s message.

At PrintingCenterUSA, we understand the importance of these choices. With over 50 years of experience, we stand as your trusted experts in the industry. Our commitment to quality is matched by our dedication to your satisfaction, offering a free file review to ensure your prints are exactly as envisioned. For all your print marketing needs, choose PrintingCenterUSA – where experience meets excellence.

The post The 5 Best Print Marketing Materials in 2026 appeared first on PrintingCenterUSA.

Most teams don’t have a huge budget accounted for printing sports programs. The easiest way to cover the costs is by selling ads. Local businesses, especially those connected to your school or community, are often more than happy to pay for ad space to support the team and get their name in front of families. Even parents will sometimes buy an ad to feature their athlete. With a few ads sold, you can easily cover printing costs or make a profit.

A well-designed program is a magnet for sponsors eager to connect with your audience.

Read more in this refreshed guide

Who to ask for Sponsorships

The best sponsors are the businesses and families already connected to your school. Here’s where to start:

Alumni business owners, in particular, enjoy supporting their alma mater while getting valuable advertising in the process.

Selling Ad Space

When reaching out to potential sponsors, it helps to keep things simple. The key is to show that advertising in your event program will benefit all parties involved and that it’s a great way to advertise their business and connect with the community. Make sure they know how many programs you’re printing and where they’ll be handed out. Highlight that program ads offer a return rate compared to traditional newspaper and digital ads.

The students (teams, clubs, band members, cheerleaders, etc.) are your most powerful selling tool. They are the focal point of the event and proof that the money from program fundraising and ad sales are going to a good cause. They can pre-sell the program advertising to sponsors thus ensuring an extra profit from the sale of the programs.

Get motivated! Take time to teach your students or members on how to sell an ad, a confident ask makes a difference. Make sure they know:

• What school or non-profit organization are they supporting?
• What will the money will be used for?
• When does the event begin and end?
• The size of ads and what they cost.
• Where the ad will be placed.
• And above all, spread the excitement to your sponsors, students, parents, families, friends, relatives, colleges, customers, members, contacts and supporters of your school or non-profit organization.

Ad Specifications & Ideas

Price ads based on your print run and audience size. Higher quantity means you can charge more. Keep it simple and offer a few price points.

Different size ads can be sold at different prices to sponsors (full page, half page, quarter page, business card size, eight up on the individual page). Research what similar programs charge in your area to get a ballpark figure.

Base this on your program distribution size and ad placement. Our Pricing Suggestions for Ad Space

• Full Page: $20 – $200
• Half Page: $10 – $70
• Quarter Page: $5 – $45
• Business Card: $5 – $20

After ads are placed, create a dedicated sponsors page in your program. Listing all your sponsors in one place acts as both a thank-you and an easy way to encourage future support. You can also sell copies of your program at games to bring in extra fundraising beyond ad sales.

Be sure to keep a record of your sponsors each season. Saving contact details, ad sizes, and artwork will make it much easier to reconnect next year, repeat sponsors are often your easiest sales.

Program advertising can make money for non-profit organizations, schools and businesses, take these tips and apply them to your own event program. Become a prime source of ad space for local businesses and sponsors. To get started today, give us a call at 800-995-1555 or click the button below to order online!

The post Advertising and Marketing Strategies for Sports Program Fundraising appeared first on PrintingCenterUSA.

1. White Paper Guides

Whether you’re planning a fundraising calendar or a promotional piece for your company, our white paper guides are packed with valuable tips and practical advice.

• Fundraising Calendar Guide: Learn how to maximize revenue with sponsorships, ad space, and product ideas. Click here to download the fundraising calendar guide white paper.
• Custom Calendar Guide: You have many options for paper type, size, binding, and design suggestions tailored to nonprofits, small businesses, and photographers. Explore your options by downloading the white paper here.

These guides are the perfect first step for anyone needing a strategic overview before diving into design. They give pro tips on what works best to drive sales or interest.

2. Free Templates & Grids

Do you have an Adobe design program? If so, we created free custom calendar templates to help jump start your design process.

Our templates include major holidays and can be used in Adobe apps like

• Adobe Illustrator
• InDesign
• Photoshop
• and a PDF for other programs.

Each download includes an at-a-glance page and a notes page for extra writing. These are especially helpful for saddle-stitched calendars, as this type of binding requires that you have a page count that is divisible by 4.

If you have an Adobe program, save yourself time and get ahead on your project by downloading our free templates!

3. Online Photo Calendar Design Tool

Another great design resource we have is our FREE online photo calendar design tool. If you don’t have design software like Photoshop, Illustrator or InDesign, this tool is definitely what you’re looking for. It’s simple to use and will help you design the gorgeous, high-quality calendar you’ve been wanting. All you have to do is upload your photos, drag and drop them into place, add text and we’ll do the rest!

Whether you want a saddle-stitched, wire-o or spiral bound calendar, our design tool has the options you need! See below for the types of calendars available on our photo calendar designer.

Binding Options: At PrintingCenterUSA we offer Saddle-Stitched, Spiral, and Wire-O for all your calendar printing needs.

Available Sizes: We offer many different sizing options for any project here are some of the most popular; 11″ x 8.5″, 8.5″ x 5.5″, 12″ x 12″.

Two Grid Layouts: We have different styles of grid structures in our calendars for generic family fun or top-level advertising.

Another cool feature to the online design tool is you can choose between 12- and 16-month calendar design to include your own back cover and filler pages.

4. Graphic Designers

If you don’t have your own design software or want to skip the design process entirely, we have the perfect solution! We have recommended professional graphic designers to help our customers with their design needs. If the thought of designing is overwhelming or if you just don’t have time to do it yourself, contact one of our recommended designers and they will be happy to help bring your idea to life!

Explore Our Calendar Resources Today!

Now that we’ve gone through the resources we have available to you, let’s get started on your next calendar order! Our prices and times are based on you providing error-free, print-ready files so if you’re ready to upload your files, take a few minutes to check them against our Free File Review to ensure that you have all the specifications correct. We look forward to working with you on your calendar project and are here to help by phone at 800-995-1555.

The post 4 Design Resources to Help Jump Start Your Calendar Design appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

8-minute read

“Research your product. Know your suppliers. And never depend on just one. If they close, your whole business could fall apart.” Jean Michel Carlouet, Founder and Owner

Transcripts from Behind The Print with Founder and Owner of I Dream of France, French Table Linens and More, Jean Michel Carlouet

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is with the company I Dream of France, and I’m here with the founder and owner, Jean-Michel Carlouet.

Jean-Michel Carlouet: Bon!

Zoe Fisher: Can you start by telling us the story behind I Dream of France? What inspired you to create it?

“I used to think everything was online, but there’s something about a catalog. You flip through it and see things you didn’t know you were looking for. The catalog is the only print piece we use regularly now, but it’s been one of our best tools for building trust and brand presence.” Jean Michel Carlouet, Founder and Owner ​​​

Jean-Michel Carlouet: We’ve been in business since 2008. Before that, I traveled constantly for work. When my wife and I had our daughter it became clear I needed to be home more. We started brainstorming alternative ways to make a living.

I remembered a friend in the south of France who worked in a shop selling traditional products—things like tablecloths and kitchen towels from Provence. Tourists, especially Americans, loved them. That sparked the idea. What if there’s a market in the U.S. for the same products?

We researched it and found a few stores selling similar items, but none in our area, Southern California, Orange County. So we started both a brick-and-mortar store and an online shop. Back then, it was easier to start online because there was less competition, but it still took time for customers to find us. SEO is tough when you’re new.

The physical store picked up first because of walk-in traffic. Eventually, the online shop grew, and by 2013, we needed a warehouse. We’ve been growing steadily ever since, and now we run the business fully online from a business park.

Zoe Fisher: That’s so cool, starting both at once and watching them grow. So who is your ideal customer?

Jean-Michel Carlouet: Our most common customer is someone who already knows these products because they’ve seen them in France either they bought something and want more, or they regretted not buying it and are searching for it later.

We mostly sell fabric items. Tablecloths, napkins, placemats, kitchen towels and more. Everything we sell is imported directly from France, from the same manufacturers you’d find in markets or boutiques there. People often find us by Googling the name on a label they saved years ago.

Zoe Fisher: How do you use print with your website?

Jean-Michel Carlouet: Our main print piece is our catalog. We started it in 2019. For a long time, I resisted because I thought everything was available online. But I realized how much I personally enjoy flipping through catalogs. You find things you didn’t know you were looking for.

Customers had asked for one for years, so we decided to do it. I asked around and was referred to PrintingCenterUSA. I loved the website experience, being able to calculate pricing and customize everything myself. That flexibility is what sold me.

We print twice a year now, and people love it. We’ve even had customers leave reviews about the catalog itself! It gives us legitimacy, especially for customers who’ve never heard of us before. It shows we’re established and professional.

Zoe Fisher: What are some of the biggest challenges you face in your business?

Jean-Michel Carlouet: Reaching new customers is the hardest part. People often call and say, “I’ve been looking everywhere for this,” and we’ve been here for 16 years! It’s just hard to be discovered.

SEO is a big piece of that. But also, many people would love our products if they only knew they existed. For example, our acrylic-coated tablecloths are cotton and wipeable, they’re perfect for families. But most people have never heard of them.

“I like to do things myself. When I went to your site, I loved that I could plug in all the options, design what I needed, and get pricing instantly.” Jean Michel Carlouet, Founder and Owner ​​

Jean-Michel Carlouet: Another challenge is trust. Most shoppers have never heard of us, so convincing them it’s safe to buy from our site can be difficult. The catalog helps here too it shows we’re real.

And of course, there’s always inventory and cash flow. We import from France, so we can’t restock quickly. We try to plan ahead, but sometimes a product suddenly becomes popular and we run out.

Zoe Fisher: What advice would you give to someone starting a niche product business like yours?

Jean-Michel Carlouet: Research the product. Look at competitors, pricing, suppliers. Make sure it’s not just a fad. Some of our designs have stayed consistent for 16 years. It’s a stable niche.

Also, make sure your supply chain is reliable and don’t depend on just one supplier. If they close or run into issues, your whole business can suffer.

Finally, be aware of competition. There are cheaper knockoffs out there that may look similar but don’t have the same quality. People may go for them unless you can show what sets yours apart.

“There’s a visual experience to print that digital can’t always match. A well-designed catalog makes your whole brand feel more real.” Jean Michel Carlouet, Founder and Owner

Zoe Fisher: Has there been a customer moment or product that really stuck with you?

Jean-Michel Carlouet: The acrylic-coated tablecloths. When we started, our daughter was young, and it made life so much easier to just wipe the table clean. I’m from France, but not from Provence, so even I didn’t grow up with these. They’re beautiful and practical.

The round tablecloths in particular, those are just spectacular. If your listeners check them out, they’ll see what I mean.

Zoe Fisher: Where can people find your products and follow you?

Jean-Michel Carlouet: Our website is idreamoffrance.com is the main place. You’ll find everything there, including a link to get a free catalog if you’re in the U.S. You can also follow us on Pinterest, Facebook, Instagram, TikTok, and YouTube. All of those links are on the website.

“Research your product. Know your suppliers. And never depend on just one. If they close, your whole business could fall apart. Cash flow is always a challenge. You never know what people will suddenly want, and we can’t get next-day shipping from France.” Jean Michel Carlouet, Founder and Owner ​

Zoe Fisher: You heard him! Head over to idreamoffrance.com, grab your free catalog, and explore all the gorgeous designs.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Printed with Love

I Dream of France is proof that timeless design, thoughtful storytelling, and a beautifully printed catalog can bridge continents and bring a little more joy to the everyday. Jean-Michel Carlouet shows us how even the most niche businesses can thrive when built with intention and care. At PrintingCenterUSA, we’re proud to support brands like his that use print not just to promote, but to inspire. Whether you’re building a global store or just love a well-dressed table, there’s always more to discover behind the print. Order today!

The post Behind The Print: I Dream of France appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

8-minute read

“Locally a lot of us have stepped up our print game, which has been really fun to see. Storytelling and compelling visuals. Don’t be afraid to show who you really are.” Pearl Wamsley, Communications Director

Transcripts from Behind The Print with Midland Festival Ballet Communications Director, Pearl Wamsley

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is “Midland Festival Ballet” and I am here today with their Communications Director, Pearl Wamsley!

Pearl Wamsley: We’re in Midland, Texas, out in far West Texas about five hours from El Paso or Dallas. There’s no major professional dance scene here, so Midland Festival Ballet is a nonprofit ballet school and pre-professional company. All of our company dancers are students junior high and high schoolers.

We were founded in 1993 and have been growing ever since. I’ve been involved since I was six. I danced through high school, came back to guest perform and choreograph, and now I work on communicationsphotography, programs, social media all the fun stuff that supports the stage.

Zoe Fisher: That’s so cool. From dancer to directorthat’s such a full-circle story. What kind of impact does ballet have on a small, rural community like yours?

Pearl Wamsley: Midland and Odessa together have close to 400,000 people, but it’s a very transient population due to the oil and gas industry. That makes community roots and arts investment even more important. We’ve seen incredible support from the communitylocal theater, symphony, museums. People want culture where they live, and we’re part of that effort.

We offer classes starting at age three, all the way through college age. Some just want fun, others train seriously. Our performances are modeled after professional productions with auditions, skill-based casting, a live symphony, and a beautiful performing arts center. And we bring in professional guest dancers to elevate both the student experience and the audience experience.

Zoe Fisher: That’s amazing bringing in pros sounds like such a great opportunity for students and a real treat for audiences.

​​“Collaborate with others and meet people where they are. That kind of outreach always brings new ideas and new audiences.”​ Pearl Wamsley, Communications Director

Pearl Wamsley: Totally. The students get to rehearse and perform alongside dancers they might follow on Instagram. It’s inspiring. And for our audience, it means seeing performers from New York City Ballet or other major companies right in their hometown.

Zoe Fisher: Let’s talk print. How does Midland Festival Ballet use printing in your programs and promotions?

Pearl Wamsley: We print a lot of rack cards, brochures, postcards, donor letters, thank-you cards, and of course, programs. Our printed programs average 48–52 pages. People ask if we’ll go digital, but we’re pretty firm on print. Phones in the theater are disruptive, and a printed program lets the audience really connect reading the story, meet the cast, learn about the guest dancers.

Zoe Fisher: What’s your secret to engaging audiences through printed programs?

Pearl Wamsley: Make them visual. Use full-bleed photography, especially from past productions. If it’s a story ballet like The Nutcracker, show scenes from the performance in the program while explaining the story. And the cast list is hugepeople love flipping through to find familiar names. Social media proves we’re visual creatures, so I try to lean into that with print too.

Zoe Fisher: What advice would you give other organizations struggling with audience engagement?

Pearl Wamsley: Use storytelling and make it personal. Whether it’s a grant, donor letter, or social post, people relate to stories. Ballet can seem elite or inaccessible, so we try to humanize it. Pair stories with strong visuals or even short videos. Don’t be afraid to show who you really are.

Zoe Fisher: Fundraising can be tough for the arts. What have you found that works?

Pearl Wamsley: It really dependsgrants, memberships, donor appealsbut across all of them, storytelling helps. Make your audience feel something. Visuals and video add so much. Ballet especially carries baggage of being “fancy” or “hard to understand,” so we try to break that down with approachable storytelling.

Zoe Fisher: What does it really cost to run a ballet company?

Pearl Wamsley: Just putting on a production can cost between $100,000 and $150,000. We’re in a remote area, so we have to bring in lighting designers, guest artists, costumes, rent the theater, hire the symphony – it all adds up. And of course, we pay our staff and crews. It’s a big operation.

“Performing arts attract high achievers—we want to do it all, but we burn out. Collaborate, communicate your vision, and know your limits.”​​ Pearl Wamsley, Communications Director

Zoe Fisher: What advice would you give to someone starting a dance studio today?

Pearl Wamsley: Don’t be afraid to ask for help. Performing arts attract high achieverswe want to do it all, but we burn out. Collaborate, communicate your vision, and know your limits. During the pandemic, we filmed a version of The Nutcracker for TV. It was hard, but it showed how much creativity can come from constraints.

“Social media proves we’re visual creatures, so I try to lean into that with print too.” Pearl Wamsley, Communications Director

Zoe Fisher: I love that you get creative when times are hard. Is there a performance you’re especially proud of?

Pearl Wamsley: Definitely Aladdin and the Magic Carpet. We commissioned it ourselvescostumes, choreography, score, everything. It was the first time we used flying effects and digital projections. It was a huge leap forward and really ours. We’re bringing it back in 2026March 28–29. You’ve got to come see it!

Zoe Fisher: I’d love that. What do you wish more arts organizations were doing?

Pearl Wamsley: Stepping up their print game and stepping out into the community. Go to fairs, schools, libraries. Collaborate with others and meet people where they are. That kind of outreach always brings new ideas and new audiences. Don’t just stare at your data, get out there and see who you’re really serving.

Zoe Fisher: Such great advice!

“We were founded in 1993 and have been growing ever since. We’ve seen incredible support from the community. People want culture where they live, and we’re part of that effort.”​ Pearl Wamsley, Communications Director

Zoe Fisher: Where can people follow Midland Festival Ballet or get involved?

Pearl Wamsley: Follow us on Instagram and Facebook at Midland Festival Ballet, or visit midlandfestivalballet.org. We post upcoming shows, ticket info, behind-the-scenes photos, and throwbacks. That’s the best place to stay in the loop.

Zoe Fisher: You heard her, check them out and get involved!

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

On Pointe with Print

Midland Festival Ballet is proof that print and performance go hand in hand. Pearl Wamsley’s work reminds us that thoughtful design, storytelling, and strong community ties can elevate even the most remote arts organizations. Whether it’s a 50-page program that helps the audience connect, or a printed postcard that inspires the next donor, every touchpoint matters. At PrintingCenterUSA, we’re proud to support arts groups like Midland Festival Ballet that use print to bring their vision to life and make the stage—and the story—feel a little closer to home. Order today!

The post Behind The Print: Midland Festival Ballet appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

8-minute read

“Printed materials are a huge part of our educational outreach. At VOcation Conference, even if it’s an online event, I send people a program in the mail because they love it, and I love it.”​ Carin Gilfry, Voice Actor​

Transcripts from Behind The Print with Voice Actor & VOcation Co-Chair, Carin Gilfry

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Make It Happen: How a Voice Actor Turned Ideas into Things, and I’m here today with owner and co-chair of VOcation Conference, vice president of the National Association of Voice Actors, and accomplished voice actor, Carin Gilfry!

Carin Gilfry: Hello, so happy to be here with you.

Zoe Fisher: Yes, we are so excited to have you, Carin. How’s your day going?

“You don’t want to be difficult to work with. You want to be a team player. Clients appreciate people who are easy to direct, reliable, and flexible.”​ Carin Gilfry, Voice Actor​​​​

Carin Gilfry: It’s going well. It’s going very well. I’ve been in meetings, had a couple of sessions, and redoing some videos, you know, just regular stuff. Every day is different in voice acting, and that’s one of the things I love about it.

Zoe Fisher: Day in the life of a voice actor. So, jumping right into it, tell me, who do you serve as a voice actor and as the vice president of the National Association of Voice Actors?

Carin Gilfry: As a voice actor, I am an independent contractor and work with lots of different companies and brands on all kinds of projects. I have a team of managers and agents that help me get work, auditions, and bookings, but I also work for myself. I do tons of auditions and jobs on my own, separate from my manager. I record commercials, e-learning modules, corporate narration, video game voices, audiobooks. You name it!

I am a small business owner! Just like a dog groomer or a plumber. The service I provide is my voice. Whether it’s reading your commercial, narrating a video, or voicing your phone system. I also have a professional home studio with top-tier recording capabilities, so I can deliver high-quality audio from anywhere. Having a home studio has become essential in today’s industry, and it allows me to work efficiently while balancing my life.

As vice president of the National Association of Voice Actors (NAVA), we serve nearly 1,800 members. But the industry itself includes over 50,000 people in the United States who earn a living as voice actors. One of our biggest focuses right now is AI regulation and not just for voice actors, but for graphic designers, musicians, artists, and writers. We want AI to be used ethically, ensuring creators have consent, control, and compensation when their work is used in AI models.

Zoe Fisher: That is such an important job in today’s digital era. AI is evolving so quickly, and regulation is crucial. How do you see AI impacting the future of the voiceover industry?

Carin Gilfry: AI is definitely here to stay, and in many ways, it can be an incredible tool. However, it needs to be implemented ethically and responsibly. Right now, many creators have no way to fight back if their work is used without permission. The problem isn’t AI itself. Honestly! It’s the lack of regulation protecting the original artists. We want voice actors to be able to opt in, negotiate fair compensation, and have control over how their voices are used in AI-generated content. As of right now businesses aren’t fully aware of the ethical technicalities of AI. With VOcation and NAVA we are helping to combat some of the unjust regulations and laws around AI.

Zoe Fisher: Absolutely. This is such an important topic I wish more people were talking about. Jumping into your background, you were an opera singer before transitioning into voice acting. What was that journey like?

Carin Gilfry: Yes! My dad was an opera singer, a much more famous one than I ever was! I fell in love with singing in high school and went on to study at USC for my bachelor’s and Juilliard for my master’s. I performed all over the world, but I knew I wanted to have a family and a career that allowed me to be home. Opera is an amazing field, but it requires constant travel and an unpredictable lifestyle.

A friend of mine was a singer and audiobook narrator, and he introduced me to voice acting. It sounded fun, so I took classes, built a small home studio, and started recording audiobooks. Over time, I expanded into commercials, video games, in-show narration, and animation. Now, I have a fully built-out home studio, and I can work while still being there for my kids.

Zoe Fisher: That’s amazing! What are some common challenges in voice acting today?

Carin Gilfry: One of the biggest challenges is that you need a home studio. Pre-pandemic, some actors could get by without one, but now, everyone must have high-quality recording capabilities. A professional microphone costs anywhere from $300 to $3,000, and my home studio, it’s so cool! It is a Studio Bricks booth imported from Spain that costs about $10,000.

Another misconception is that you need a “great voice” to succeed. But today’s marketing focuses on natural, relatable voices. Consumers want authenticity. They don’t want the traditional, booming announcer anymore. They want to feel like they’re hearing from a friend.

“Being a small business, you have to do everything. Voice actors are not just performers. We have to know how to track expenses, understand contracts, negotiate rates, and handle customer relationships.”​ Carin Gilfry, Voice Actor​​​

Zoe Fisher: That’s so interesting! How does print marketing play a role in your business with VOcation and in NAVA?

Carin Gilfry: Print is crucial! Whenever I go to voiceover conferences, I rely on printed materials to stay focused. Digital schedules and programs can be distracting, you check your phone for info, and suddenly, you’re answering emails and checking social media. A printed conference program keeps me on track.

For NAVA, we use print marketing for:
Informational sheets at industry events
Membership guides & brochures
Training materials for voice actors

For my own business, I use printed postcards, rack cards, and business cards. Printed materials are memorable because people can hold onto them instead of scrolling past a digital ad.

“If you want to have that premium product, hire a person. Human talent will always connect to your audience better than a synthetic voice. That’s true of all things in life.”​ Carin Gilfry, Voice Actor​

Zoe Fisher: That makes so much sense! What’s next for NAVA and VOcation Conferences?

Carin Gilfry: At NAVA, we’re expanding health insurance benefits for voice actors. About 80% of the industry is non-union, so they don’t qualify for SAG-AFTRA health plans. We provide affordable health, vision, and dental insurance—even pet insurance!

For VOcation Conferences, we’re planning our next destination event. We’ve hosted conferences in New York, Cancun, and Costa Rica, and the next one will be just as exciting! These conferences focus solely on the business side of voice acting. No performance coaching, just real-world business skills for independent voice actors.

Zoe Fisher: That’s incredible. Where can listeners connect with you?

Carin Gilfry: Visit VOcationConference.com, NavaVoices.org, or my website CarinGilfry.com. I’m also on Instagram and Facebook!

“I love that I can have an idea, create something on my computer, send it to a printer, and then I get it in the mail, and it feels real. That transformation is so exciting.”​ Carin Gilfry, Voice Actor​

Zoe Fisher: Perfect! Listeners, be sure to check out VOcation Conferences and NAVA for invaluable voice acting resources.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Bringing Voices to Life with Print!

From the business of voice acting to the importance of ethical AI practices, Carin Gilfry is helping voice actors navigate a changing industry while protecting their craft. With VOcation Conference and NAVA, she empowers professionals with the knowledge, tools, and community they need to thrive. For Carin, print remains an essential part of that journey whether through training materials, conference programs, or marketing assets. Elevate your brand and make an impact with high-quality printed resources. Order today!

The post Behind The Print: Make It Happen! How a Voice Actor Turned Ideas into Things! appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

7-minute read

“We print brochures that contractors can take to their customers. They can flip through, pick a pattern they like, and choose the colors they want—it makes the sales process easier and more interactive.” Jeff Hershberger, Training Lead

Transcripts from Behind The Print with Training Lead of DecoCrete Supply, Jeff Hershberger

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Building Strong Foundations with DecoCrete Supply, and I’m here today with Jeff Hershberger, Training Lead at DecoCrete Supply.

Jeff Hershberger: Hey, thanks for having me!

Zoe Fisher: We’re excited to have you here! So, let’s start at the beginning—what inspired you to start DecoCrete Supply?

Jeff Hershberger: Well, like a lot of business owners, it all started with a need. I was working as a contractor, and I was constantly struggling to find high-quality decorative concrete products. Either the products weren’t available locally, or the suppliers didn’t have the technical knowledge to help me troubleshoot issues. That’s when I saw an opportunity.

I thought, What if there was a supplier that not only carried great products but also focused on education and customer support? And that’s how DecoCrete Supply was born. I wanted to create a company that was more than just a store. We’re here to help contractors succeed.

​​“We’re big enough to get you what you need, but we’re still small enough to care about your every need. And we’re small enough to offer one-on-one support, which is hard to find these days.” Jeff Hershberger, Training Lead​​

Zoe Fisher: That’s awesome. So who is your primary customer base?

Jeff Hershberger: Our main customers are contractors, builders, and DIYers who want to elevate their concrete work. Whether they’re creating stamped patios, decorative overlays, epoxy coatings, or polished concrete floors, we provide the materials and knowledge they need to get the job done right.

We also work with architects and designers who want to integrate decorative concrete into their projects. The industry is constantly evolving, and we help professionals stay ahead by offering training, technical support, and innovative products.

Zoe Fisher: That’s such a great approach. What makes DecoCrete Supply stand out from other suppliers?

Jeff Hershberger: A few things, actually! First, we’re education-focused. We don’t just sell products—we teach contractors how to use them effectively. We host hands-on training events, workshops, and online tutorials to make sure our customers feel confident in what they’re doing.

Second, we offer top-tier customer support. If a contractor calls us with a problem on-site, we’re here to troubleshoot with them. We know that time is money, and the faster they get their answers, the better their project will turn out.

And finally, we carry some of the best decorative concrete products available. We carefully select materials that we know work because we’ve used them ourselves.

Zoe Fisher: That’s amazing. You mentioned training events—how important is hands-on education in your industry?

Jeff Hershberger: Oh, it’s huge! Decorative concrete isn’t something you can just learn from a book. You have to see it, feel it, and work with it to truly understand how the materials behave. That’s why we host training sessions and demonstrations.

We bring in industry experts to teach best practices, showcase new techniques, and help contractors level up their skills. It’s not just about selling products—it’s about creating a community where people can grow and succeed.

Zoe Fisher: That makes a lot of sense. How does print marketing play a role in your business?

Jeff Hershberger: Print is huge for us. Contractors are hands-on people, and they like having physical resources they can reference on the job.

We print:
Product catalogs that list all of our available materials and tools.
Training manuals with step-by-step guides on using our products.
Flyers & brochures for in-store promotions and new product launches.
Technical data sheets so contractors can quickly find specs and application instructions.

Plus, when we attend trade shows and industry events, printed materials give people something tangible to take home. A digital ad might get scrolled past, but a well-designed brochure or catalog sticks around.

​​“We really try to help people network with each other as well. The cool thing about the decorative part of the concrete industry is that everybody is very willing to network with each other. You don’t see a lot of competition.” Jeff Hershberger, Training Lead​​​

Zoe Fisher: That’s a great point. What are some of the biggest challenges in your industry today?

Jeff Hershberger: One of the biggest challenges is education and misinformation. Decorative concrete is an art and a science, and there’s a lot of bad information out there. We work hard to educate customers so they can avoid common mistakes and achieve the best results.

Another challenge is product availability and supply chain issues. Like many industries, we’ve had to navigate shortages and delays. That’s why we emphasize carrying reliable products and working closely with manufacturers to keep our inventory stocked.

“We use social media a lot, especially YouTube. Our goal is to keep the ball rolling by creating content that’s helpful for contractors and makes DecoCrete a trusted name.” Jeff Hershberger, Training Lead​​​

Zoe Fisher: Absolutely. What’s next for DecoCrete Supply?

Jeff Hershberger: We’re expanding! We’re looking to open new locations to serve more contractors and offer even better support. We’re also growing our online presence by creating more video tutorials, online courses, and downloadable resources.

And, of course, we’re always on the lookout for new and innovative products that help our customers create beautiful, long-lasting decorative concrete projects.

Zoe Fisher: That’s so exciting! Where can our listeners connect with you?

Jeff Hershberger: You can find us online at DecoCreteSupply.com and on Instagram, Facebook, TikTok and YouTube (@DecoCreteSupply). We post tutorials, project showcases, and industry tips to help contractors stay informed and inspired.

​”The biggest thing we try to teach contractors is that the details matter. A small change in technique or product choice can make a huge difference in the final result. If you take the time to do things right, your work will stand out, and customers will notice.” Jeff Hershberger, Training Lead​​

Zoe Fisher: Perfect! Listeners, be sure to check out DecoCrete Supply for top-notch products, education, and support in the decorative concrete industry.

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Bringing Concrete Ideas to Life with Print!

From expert training to cutting-edge product solutions, Jeff Hershberger and DecoCrete Supply are shaping the future of decorative concrete by prioritizing education and innovation. Through hands-on workshops, high-quality materials, and trusted customer support, they are helping contractors achieve incredible results. Print remains a crucial tool in their mission—whether through training guides, product catalogs, or marketing materials, DecoCrete Supply ensures that essential information is always within reach.

Elevate your brand and streamline your projects with professional print solutions. Order today!

The post Behind The Print: Building Strong Foundations with DecoCrete Supply appeared first on PrintingCenterUSA.

Direct mail marketing’s popularity has been up and down but it’s results continue to speak for themselves especially when supported by a direct mail marketing strategy.

Advantages of Direct Mail Marketing

Direct mail remains one of the most effective and underrated marketing tools. It often performs better than expected.

• It grabs attention. According to Small Business Trends, 80-90% of direct mail gets opened, whereas only 20-30% of emails are opened on a good day. Unlike emails that can be deleted or missed, direct mail gets seen and held. The tangibility of it creates a memorable experience
• It has higher response rates. Direct mail has a response rate of 3.7% compared to 1% for email
• Strong brand recall. Because its physical, recipients are more likely to remember it. Research shows direct mail has a 70% brand recall rate
• There is less competition. With more brands focusing on digital marketing, mail boxes are getting emptier and emptier. That means you message stands out more easily and doesn’t get buried under hundreds of competing messages.
• Trust Factor. People often view physical mail as more trustworthy. In fact. 56% of consumers say receiving mail make them feel more valued especially when its personalized by name, interest, or behavior. Small details like customized headlines or tailored offers can make a big difference in response.

The biggest difference from digital marketing is how people interact with it. Digital ads are passive, you can easily scroll past them. Direct mail tends to stay around longer, sometimes placed on a fridge or desk while an ads disappears in seconds. In terms of customer lifetime value, direct mail can create more meaningful touchpoints. Plus, it reaches those who may not be active online or ignore digital ads altogether.

Market Size and Opportunity

Despite direct mail being around for a while, it’s still growing. According to Statistica, businesses in the United States spent over $37.3 billion on direct mail marketing in 2024, up significantly from previous years.

And it’s not slowing down, ad spending on direct mail is projected to reach $20.86 billion by 2025 with steady year-over-year growth forecasted through 2029.

This shows a clear opportunity to stay ahead of the curve before mailboxes fill with more competition.

How Direct Mail Delivers ROI in Your Marketing Strategy

Direct mail has a higher upfront cost but it delivers measurable returns that make it worth the investment. Direct mail consistently ranks among the top-performing channels when it comes to ROI.

According to the ANA Response Rate Report, direct mail generates an average ROI of 112%, That puts it at outperforming most digital platforms.

When combined with digital, the number get even stronger. According to USPS, 68% of marketing respondents said that combining digital and direct mail increased website visits by 68%, ROI by 60% and conversion rates by 40%

Part of what makes direct mail so effective is how precise the targeting can be. You can build mailing lists based on specific demographics or ZIP codes, reach customers who’ve bought from you before, and tailor your message to different customer groups for stronger results. Some businesses even use predictive modeling and behavioral data to get even more specific, making sure the right message reaches the right person at the right time.

Direct mail can help you spend your marketing budget more wisely. When you send to a well-targeted list, you’re not wasting money on people who aren’t likely to respond. That means you can lower the cost it takes to get a new lead or conversion and keep your results more consistent. Direct mail is incredibly flexible and can support every stage of the customer journey. It can help you introduce your brand to new audiences, follow up after a purchase, reconnect with past customers, or reward your most loyal ones.

What Industries Can Benefit Most?

Across the hundreds of industries, there are a plethora of different direct mail campaigns to run. These industries can benefit the most:

Retail

Catalogs, Coupons, Loyalty Campaigns

Healthcare

Appointment reminders, insurance information, promotions

Education

Enrollment campaigns, fundraising efforts, newsletters

Real Estate

Buyers & seller guides, agent portfolios, property flyers

The Bottom Line

Both digital and direct mail marketing isn’t going anywhere. However, in a very digital word, the numbers show direct mail is more relevant than ever. If you’re looking for a strategy that grabs attention, builds trust, and delivers measurable ROI, direct mail belongs in your marketing toolbox. Regardless of your marketing end goal, the combination of targeted messaging, physical impact and tangibility makes direct mail one of the smartest move you can make. With the steady growth expected over the next four years, now is the perfect time to add it to your strategy and stay ahead of the curve.

Don’t overlook this opportunity, your customers’ mailboxes might be your next big marketing win! PrintingCenterUSA offers everything you need to launch a successful campaign, professional printing, mailing services and support from start to finish.

The post Why Direct Mail Still Belongs in Your Marketing Strategy appeared first on PrintingCenterUSA.

Here’s what you’ll want to focus on to get the most out of your direct mail campaign:

• Campaign Goals
• Identifying Target audience
• Mail Format & Messaging
• Budget & Timeline
• Tracking & Optimizing

Define your Campaign Goals

Start by clearly outlining what you want to achieve with your direct mail campaign. This will set the tone for your strategy and help guide everything else that follows.

Are you looking to build awareness with new audiences? Promote a specific product or event? Drive conversions with a limited-time offer? Retarget past customers who haven’t engaged in a while? Each of these goals falls into a different stage of the marketing funnel: awareness, consideration, conversion, retention, and your approach should reflect that.

When your goal is clear, it becomes easier to decide what kind of mail to send, how to structure your message, and how to measure success.

Some campaign goal examples might be:

• Increase traffic to a specific product page
• Reach 1,000 new households in a zip code
• Generate qualified leads in a specific market
• Support ongoing retention or loyalty with a thank-you campaign

The more specific you are, the more focused and effective your campaign will be.

Identifying Your Target Audience

A strong message only works if it lands in the right hands, so your audience matters just as much as your offer.

Your target audience will depend on your goal. If you’re focused on brand awareness, you might want to reach a broader group in a specific region. If your goal is lead generation, you’ll want to target prospects who closely match your ideal customer profile.

Here are a few ways to narrow your audience:

• Start with your existing customer data. Look at demographics, age, industry, location, or buying behavior. This can help you find trends and group your customers in a way that makes sense for your campaign.
• Use the same characteristics of your existing customers to build a list of new prospects who are likely to be interested in what you offer.
• Try geographic targeting. Tools like Every Door Direct Mail (EDDM) make it easy to reach people in specific neighborhoods or zip codes.

Choosing the Right Message in the Right Format

Once you know your goal and who you’re targeting, it’s time to figure out how you want to deliver your message. The format you choose should fit the purpose of your campaign and how much space you need to communicate your offer.

Postcards are simple, straightforward, and affordable. There’s nothing to open, so your message is seen right away. This works well for sales, limited-time offers, or reminders.

Brochures are useful when you have a little more to say or want to walk the reader through a few key points. They’re great for highlighting services, introducing your brand, or explaining how something works.

Catalogs or booklets are ideal when you are showing off a full product line, seasonal offers, or more detailed content. These tend to stay around longer and give your audience something they can flip through or share with others.

Don’t forget, the format also affects how your audience interacts with the piece. Something small might stand out in a pile of mail while something bigger might be saved or passed along. Think about what you’re trying to say and how much space it takes to say it well, and then choose a format that works for the message.

Once your format is set, focus on what you want your audience to actually take away from your piece. People tend to scan before they read, so lead with something that grabs attention right away.

• Start with a strong headline. Keep it clear, punchy, focused, and easy to skim.
• Be specific about he offer. What’s in it for them? Why should they care?
• Keep your call-to-action (CTA) clear. Make sure it’s obvious what to do next.
• Make sure your design supports your message and doesn’t distract from it. Try to make your CTA stand out visually so it doesn’t get lost in the layout.

Planning your Budget & Timeline

Even the best campaign idea needs a realistic budget and timeline to make the entire process smoother and give your campaign the best chance to succeed.

Start with your budget. Think through everything involved from design, printing, postage, mailing services, and tracking tools. Don’t forget to factor in things like list rentals or data services if you’re building a new audience list. Knowing your total budget up front will help you choose the right format, mailing size, and quantity without overspending.

Be intentional about your timeline. Direct mail takes more time than sending an email. Account for design, proofing, approvals, printing, production time, mail preparation, and delivery windows.

If your campaign is tied to a promotion or event, work backward from your launch date to figure out when everything needs to go out. Giving yourself a clear timeline will help make sure your mail is delivered when it aligns with your campaign goals.

Tracking & Optimizing

Even though direct mail is physical, there are plenty of simple ways to measure how your campaign performs. You don’t need complicated tools, with a few small additions you can get a clear picture of what’s working.

• Use custom UTM URLS or tracking links to monitor web traffic.
• Include promo codes to see which offers performed the best, who took action, and how many conversions made.
• Track response rates, conversion rates, and cost per lead to understand how your campaign performed compared to other channels.

You can also connect your print campaigns to digital platforms to make tracking even easier. For example, a QR code that leads to a landing page gives you a fast, trackable way to see who responded and what actions they took.

The more you track, the more you learn. Use the data from each campaign to refine your audience, improve your messaging, adjust your offers, or test different formats. Every campaign becomes an opportunity to get better results the next time around.

Key Takeaway

With the right planning, and a clear message, direct mail can be a smart, effective part of your marketing strategy. Stay focused on your goals, keep refining your process, and treat every campaign as a chance to build stronger results.

PrintingCenterUSA can help you print, mail, and deliver with confidence. Get a free instant quote and start your next campaign.

The post How to Create a Successful Direct Mail Campaign appeared first on PrintingCenterUSA.

Unlike self-publishing platforms, indie publishers help authors with editing, design, and distribution, offering a more hands-on and personal publishing experience while still providing creative freedom.

Below, we’re reviewing seven indie publishers, breaking down what they do well and what to consider before submitting.

Acorn Publishing

Acorn publishing is a hybrid publisher, meaning they provide professional publishing services while letting authors retain full rights to their books. They help with editing, design, and marketing but authors cover the cost upfront rather than getting an advance.

Submission: They accept all genres except erotica and horror and are open to un-agented submissions. Submissions are accepted year-round. Authors can expect a response within 4-6 weeks.

What’s good: Authors keep 100% of their royalties and receive guidance throughout the publishing process. They have distribution through ingram. Books are available in print and digital formats. Audiobook production is optional but can be arranged.

What’s tricky: Like most hybrid publishers, this requires a financial investment from the author. Acorn offers marketing support, but authors still have to handle a lot of the promotion themselves

Best For: Authors who want professional publishing help but don’t want to give up their rights or royalties.

Diversion Books

Located: New York, NY

Diversion Books publishes a mix of genres across both non-fiction and fiction genres like true crime, business, sports, thrillers, and sci-fi.

Submission: Diversion works primarily with literary agents and does not accept un-agented submissions.

What’s Good: They offer strong editorial support and distribution with all Diversion titles sold via Simon & Schuster. Their team helps with marketing, cover design, and production making them a full-service publisher. Books can be available in print, digital, and audiobook formats.

What’s Tricky: There have been some complaints from authors about delayed payments and contract issues so it’s worth doing some extra research before signing.

Best For: Writers with an agent who are looking for a publisher that combines flexibility with mainstream distribution

Heyday Books

Location: Berkeley, California

Heyday Books is a nonprofit publisher focused on books about the state’s history, culture, and natural environment. They publish a mix of non-fiction, literary fiction poetry with an emphasis on indigenous voices, social justice, and conservation. Books are primarily available in print and digital formats.

Submission: They’re currently not accepting submissions but plans to reopen later this year in 2025.

What’s Good: They’re mission driven and deeply invested in their published books. Their editorial team works closely with authors, and they have a strong connection to independent bookstores, libraries, and cultural institutions.

What’s Tricky: If your book doesn’t have a direct tie to California, it’s probably not a good fit.

Best For: Writers working on books about California’s culture, history, or environment.

Europa Editions

Location: New York, NY

Europa editions specializes in bringing international books to English-speaking readers. They work with literary fiction, translated works, and crime fiction. Books are available in print and digital formats. Audiobooks are considered based on the book’s demand.

Submission: They accept un-agented submissions which is rare for a publisher of their size. Response times vary around several months or more due to the volume of submissions.

What’s Good: If your book has an international focus this could be a great home. They have strong distribution, and their books tend to get attention in major media outlets like the New York Times.

What’s Tricky: They’re very selective and you’ll compete with well-known international authors

Best For: Writers with a literary globally focused book, especially those with previous publishing success or a strong following in another language.

Akashic Books

Location: Brooklyn, New York

Akashic books specialize in publishing books with diverse, political or unconventional perspectives. Books are available in print and digital formats with few titles produced as audiobooks.

Submission: Right now, they’re closed to submissions, meaning you’ll need to get on their radar in another way, through networking, literary festivals, or getting an agent who already has a relationship with them.

What’s Good: They’re not afraid to take risks. They also have a strong community focus and are known for supporting their authors beyond just the publishing process.

Best For: Authors with a socially conscious, bold fiction or nonfiction book that challenges mainstream narratives

Forest Avenue Press

Location: Portland, Oregon

Forest Avenue Press focuses on literary fiction and works closely with their authors.

Submission: They’re open to un-agented submissions during specific windows, which they announce on their social media.

What’s Good: They are very hands-on, which means you’ll get a lot of attention and support. If you’re looking for a collaborative experience and a publisher that’s deeply invested in its books, this is a strong option.

What’s Tricky: They publish a limited number of books per year. This means competition is high.

Best For: Authors who want a close, personal relationship with their publisher

Soho Press

Located: Manhattan, NY

Soho Press has built a strong reputation in indie publishing, especially in crime fiction and young adult. They are known for highlighting unique voices and working closely with authors to refine their books. They break up their books between Soho press (literary fiction), Soho Teen (YA) & Soho crime (crime/mystery.)

Submission: They are currently open accepting submissions with literary agents.

What’s Good: They take a hands-on approach especially when a book first launches. They offer strong editorial support and marketing efforts. If you’re writing crime fiction, their soho crime imprint has a loyal reader fan base and a solid presence in bookstores.

What’s Tricky: Their focus is on literary-style fiction and Soho only publishes 80-100 books a year.

Best For: Authors who already have an agent or are willing to get one.

For the latest updates on submission windows, publishing trends, and author experiences, be sure to check each publisher’s website and follow them on social media. The right opportunity could be just around the corner.

Final Thoughts

There are endless possibilities and options on the table when choosing what to do with your book. Working with an indie publisher can be a rewarding experience and some offers greater creative freedom, strong editorial relationships, and access to a dedicated readership. The key is to approach the process with patience, preparation, and a clear understanding of what you want from a publishing partnership.

At PrintingCenterUSA, we work with self-published authors, small presses, and independent creators to produce high-quality printed books that match industry standards. If you’re exploring different publishing options, knowing your printing choices ahead of time can help you plan for success.

The post 7 Indie Publishers Worth Considering appeared first on PrintingCenterUSA.