Project Overview

Strength of My Scars is a small press founded by a transplant surgeon and her sister. They began creating children’s books on rare diseases when they realized very few resources existed for families facing those diagnoses. Their first book on biliary atresia quickly became their most popular because it addressed a need no one else was meeting. As their catalog grew, they needed a reliable printing partner who could help them scale their efforts affordably without compromising on quality.

To test the process, they placed a small sample order: a 40-page, full-color, saddle stitch booklet in an 8 × 8 format. The books arrived looking vibrant and professional, confirming that PrintingCenterUSA could deliver what they envisioned. After seeing the results, they began planning larger print runs with upgraded specifications.

During a call with our team, the customer shared:

“We print a whole line of books and were considering switching our printer because of cost. We did a sample order to see if it looked good and they looked great. We were super pleased with how the book came out! And PrintingCenterUSA’s price points are so much better.”

Project Specifications

The initial run was printed as an 8 × 8 inch saddle stitch booklet with 40 pages. Both the cover and interior were printed in full color on 100# gloss stock, giving the book a smooth, polished look. For future projects, the team decided to make upgrades, including switching to card stock for the cover to provide a sturdier feel, and choosing matte or uncoated paper for the inside pages so that readers could write on them more easily. Blind shipping was also added as a fulfillment option, ensuring books could be sent directly to nonprofit partners or families without invoices included.

Booklet Specs:
Format: 8 × 8 inches
Page Count: 40 (Cover + 36 inside)
Binding: Saddle Stitch
Paper Stock: Cover 100# Gloss (upgrading to card stock in future runs)
Inside 100# Gloss (upgrading to matte/uncoated in future runs)
Ink: Full color, both sides

Execution

From proofing to delivery, PrintingCenterUSA worked closely with the team to ensure the final product matched their vision. A free Paper Sample Kit helped them compare finishes and weights before committing to changes in stock. The Saddle Stitch binding allowed the booklet to lay flat, making it easy for kids to read during hospital visits. Blind shipping ensured that distribution to nonprofits and families could remain discreet and professional.

A Partnership with Purpose

For Strength of My Scars, this project was more than just a print run. It was a step toward expanding access to meaningful resources for children and families dealing with rare diseases. By switching to PrintingCenterUSA, they were able to lower costs, improve durability, and make the books more interactive for readers. Most importantly, they gained a partner committed to helping their mission grow.

“This was our first book on biliary atresia and it’s become our most popular because for many rare diseases there aren’t any books”

With more titles on the way, they now have a printing solution that scales alongside their vision.

Looking to print your own educational book or nonprofit resource? Start your booklet printing project today with PrintingCenterUSA.

The post Strength of My Scars: Printing a Friendly, Fun Guide to Living Liver Donation appeared first on PrintingCenterUSA.

The Print Solution

Gabriel’s Challenge is a grassroots movement in Spokane bringing together schools, healthcare, law enforcement, and elected officials to prevent fentanyl-related deaths among youth and young adults. For the September 18, 2025 Summit, they needed a professionally printed booklet that captured the urgency of their mission while functioning as a practical roadmap for participants.

Booklet Specs

Because the booklet would guide a full day of workshops and collaboration, it needed to be durable enough to handle frequent use, easy to read in a conference setting, and professional in presentation to match the gravity of the topic. The design also had to balance text-heavy resources like agendas, funding maps, and glossaries with clean visuals that kept readers engaged.

Booklet Specifications:
Format: 8.5” x 11” booklet
Pages: 24 total
Binding: Saddle stitch
Cover: 100# Gloss Cover (9 pt.)
Inside Pages: 100# Matte Text (6 pt.)
Ink: Full-color throughout

Extras like same-day proofing and account updates ensured the corrected file was pushed into production just in time.

The Challenge

Just days before printing, the customer realized one embedded page file was wrong. A duplicate order with the corrected file had already been submitted, but the original run was minutes from hitting press. With the Summit depending on these booklets, there was zero room for error or delay.

What Success Looks Like

Our team caught the issue in time, pulled the job from production, canceled the duplicate, and applied the corrected file to the original paid order. Same-day proofing ensured a smooth approval, and the finished booklets shipped on schedule, ready for distribution at the Summit!

“Who else does a better booklet than PrintingCenterUSA? No one. We caught it just in time, and I feel so much better. So, thank you.” Kitara Johnson

From Booklet to Movement

The No Wrong Door Summit booklet became more than an event handout — it was a unifying tool that gave leaders a common language, a clear agenda, and actionable next steps to fight the fentanyl epidemic. By delivering on time and at the highest quality, PrintingCenterUSA helped ensure that a movement born out of tragedy could move forward with clarity and purpose, empowering hundreds of leaders to work together toward saving lives.

The post Gabriel’s Challenge Summit Booklet 2025 appeared first on PrintingCenterUSA.

The Print Solution

Camp Mograph is more than an event. It’s an immersive creative retreat that brings designers, animators, and artists together in a unique camp setting. For 2025, the team wanted a printed piece that would capture the spirit of the gathering while serving as a practical guide for campers. The result was the Camp Mograph Zine 2025, a beautifully crafted 24-page booklet that blended vibrant design with durable materials. Explore their printing specifics below!

Zine Specs
Format: 5.5” x 8.5”
Pages: 24 total (cover + 20 inside)
Binding: Saddle stitch
Cover Paper: 100# Cardstock Gloss (9 pt.)
Inside Paper: 100# Matte (6 pt.)
Ink: Full-color, both sides

Extras like shrink-wrapping in convenient bundles ensured easy distribution at the camp. Interesting in joining the fun? Click here to get your Camp Mograph Tickets!

The Camp Mograph Challenge

Camp Mograph needed a zine that could serve as both a keepsake and a functional guide. It had to balance vibrant, full-color design with durability to withstand a weekend of creative workshops and outdoor activities. The team also had a tight schedule leading up to the event, so fast and reliable printing was essential.

What Success Looks Like

The finished zines were delivered on time, bundled neatly for easy handling, and exceeded expectations in print quality. The gloss cover with matte interior provided the perfect balance of durability and readability.

Customer Experience

During the project, Camp Mograph expressed how important it was to have a printer they could trust. In their own words:

“We wanted something that felt professional, sturdy, and beautiful. The print quality was spot on, and the whole process was seamless. Having everything bundled and delivered on time made it easy for us to focus on our event.”

They were thrilled with the result and confirmed they’d be excited to use parts of their experience in this case study.

Impact

The zine became a central piece of the Camp Mograph 2025 experience—a guide, a keepsake, and a tangible reflection of the event’s creative spirit. By combining strong materials with precise color reproduction, the project demonstrated how thoughtful printing choices elevate event branding and participant engagement.

The post Camp Mograph Zine 2025 appeared first on PrintingCenterUSA.

Seeking to turn her passion project into a physical product—without compromising creative vision—Mercedes made the bold decision to self-publish Cathole Coloring Book Vol. 1, bypassing traditional publishers in favor of total control.

The Coloring Book: Chaos in Every Page

Cathole Coloring Book Vol. 1 is a 22-page satirical and relatable tribute to the often maddening, always adorable behavior of house cats. The book’s pages include:

• Highly detailed black-and-white illustrations paired with short, irreverent stories of cat crimes and catastrophes—from knocking over water coolers to pooping in rice pots
• User-friendly format designed for gel pens, markers, or even half-chewed crayons
• A bold, whimsical cover that instantly signals fun, mischief, and feline mayhem
• A unique voice and authentic humor that strikes a chord with millennial pet owners and cat lovers

This isn’t just a coloring book—it’s emotional therapy for anyone who’s been tormented by a 3:00 a.m. zoomie attack or had their houseplants turned into litter boxes.

Artist’s Vision & Publishing Journey

Initially nervous about traditional publishing’s high cuts and creative constraints, Mercedes decided to take a leap:

“Choosing to self publish meant a higher risk and a higher reward. I decided to print a low volume at a few different printing companies and I have to say—after the incredible communication, exceptional printing quality, and reasonable prices—Printing Center USA is the only one I’ll trust with my work from here on out.”

According to Mercedes:

“I’ve been drawing for as long as I can remember, always a hobby and not something I would have foreseen as being a part of my career. As a cat groomer spending my days with cats, suddenly my doodles became more and more about their personalities and quirks, celebrating the sweet and chaotic moments.”

The Print Solution

Mercedes needed a print partner that could:

• Deliver professional-level coloring book quality with rich black linework and no bleed
• Offer affordable short-run printing to accommodate self-publishing budgets
• Provide responsive customer service to help a first-time self-publisher feel supported
• Ensure durable construction for books meant to be used, shared, and colored again and again

PrintingCenterUSA checked all the boxes, making it possible for Mercedes to debut her book with confidence.

The Result: A Brand-Building Product for a Creative Entrepreneur

From start to finish, Cathole Coloring Book Vol. 1 became more than just a product—it became a stepping stone in Mercedes’ creative business. With plans for additional volumes and themed spin-offs, this first successful launch proved that self-publishing isn’t just possible—it’s powerful.

“I have several more ideas for cat and grooming-related coloring books and I can’t wait for [PrintingCenterUSA’s] help to bring them to life!”

Conclusion: Self-Publishing, Elevated for Cathole Coloring Book

Mercedes Schenk’s Cathole Coloring Book is a prime example of what happens when creative passion meets quality printing. Thanks to the flexibility and excellence of PrintingCenterUSA, artists like Mercedes can bring niche, delightful, and wildly entertaining projects into the hands of their audiences—on their own terms.

The post Printing Chaos & Charm — The Self-Published Success of The Cathole Coloring Book appeared first on PrintingCenterUSA.

To bring this vision to life, they partnered with PrintingCenterUSA to professionally print a full-color, engaging, and accessible booklet that would not only inform—but inspire.

The Booklet: A Tool for Youth-Led Transformation

The 32-page, full-color booklet is both a curriculum and a workbook designed to empower middle and high school students to become change agents in their communities. Its standout features include:

• Interactive Chapters on topics such as “Breaking the Cycle of Violence,” “Dealing with Unfairness in Your Community,” and “Stepping Up as a Leader for Change.”
• CBT Techniques to help youth identify negative thought patterns and reframe their thinking before situations escalate.
• Restorative Practices Tools like conflict resolution circles, peer mediation, and school-wide healing activities.
• Action Steps and reflection pages that turn learning into real-world implementation.
• Visuals & Worksheets to maintain youth engagement and encourage group facilitation in classrooms and youth centers.

The printed piece for Life Anew needed to strike a balance between educational structure and youth accessibility. The result? A polished, professional booklet printed with vibrant colors, clear typography, and a sturdy binding that supports frequent use in classrooms, training sessions, and youth circles.

The Impact: Inspiring Leadership from Within

According to Richard Robinson III, a leader at Life Anew:

“We launched Youth Ambassadors to empower students to lead the cultural shift in their schools, proving that true change begins with young voices. It hasn’t been easy—breaking cycles of disproportional discipline and building trust takes time—but we’re energized by watching these students grow into leaders who are transforming schools from the inside out.”

This booklet is more than ink on paper—it is a strategic and emotional bridge between restorative educators and the youth they serve. It arms students with a shared language and actionable steps to address real challenges in their communities.

The Print Solution for Life Anew’s Restorative Justice

PrintingCenterUSA supported Life Anew with:

• Offset-quality booklet printing with saddle-stitch binding
• Durable cover and interior pages ideal for group use
• Efficient production and delivery on a nonprofit budget and timeline

From design upload to final delivery, the process was smooth and supportive—ensuring the printed product met the high expectations of both the educators and the youth they serve.

Conclusion: The Power of Print in Justice Work

For organizations like Life Anew Restorative Justice, print is not a luxury—it’s a lifeline. Booklets like The Youth Guide to Stopping Gun Violence serve as durable, tangible tools for transformational work. In classrooms, gymnasiums, and community centers, students hold this booklet in their hands as they learn to hold power in their voices.

PrintingCenterUSA is proud to have supported this mission—turning a vision into a physical tool for hope, healing, and leadership.

The post Empowering Youth Through Print – Life Anew’s “Youth Guide to Stopping Gun Violence” appeared first on PrintingCenterUSA.

Connor Shields:  Welcome back to Behind the Print Podcast, where we feature industry leaders and uncover the creative minds and their businesses within the world of professional printing. Our mission is to provide you with inspiring actionable resources that elevate your business projects and accelerate your journey to excellence in profit and in print.

Today’s episode is the Face of Fun Behind Artimation Studios. And joining me here today is the Owner and Artist of Artimation Studios, Dominique Robinson. How are you doing today?

Dominique Robinson: Hi, I’m doing well. I hope you’re doing well. Thank you for having me.

Connor Shields: Oh, thank you for joining us. So if you’re ready, let’s jump right into it. Sound good?

Dominique Robinson: Yep, that’s perfect.

Connor Shields: So I saw on your website that you’ve been drawing since you were nine and started selling your art when you were 16. What inspired you to take the big leap and start selling your work?

Dominique Robinson: Honestly, I’d have to say my biggest inspiration was my parents. At first I never really had a real thought behind my work, but then when I found that I could draw for other people. My friends and my family were really in love with a lot of my work. I realized I can actually do this and make a little bit of money off of it.

Connor Shields: Okay, so what can you tell me about your target audience?

Dominique Robinson: My art is open for all of course, but I have a lot of younger viewers who are constantly watching my work. They really like the bright colors and the J-Fashion aesthetic. One of my more recent works I printed with PrintingCenterUSA was my coloring book called Pretty Colors. Stuff like that is popular in those demographics.

“I have a lot of younger viewers who are constantly watching my work. They really like the bright colors and the J-Fashion aesthetic. One of my more recent works I printed with PrintingCenterUSA was my coloring book called Pretty Colors. Stuff like that is popular in those demographics.”

Connor Shields: So on your website and coloring book, it looks like anime has a pretty big influence over your art style. Do you attend conventions and sell your artwork there?

Dominique Robinson: Yes, I definitely do, I’ve been going to conventions for a while. I think once I started selling my work online, I started switching and the coloring book was actually the first thing that I brought to my very first convention, I think back in 2021 maybe, or like right before COVID hit.

Connor Shields: So at these conventions, do you just sell artwork or do you do custom works like portraits of people?

Dominique Robinson: At the conventions, I usually am just selling original artwork that’s done by me. But for the last two or three years I’ve done custom portraits.

It’s usually like a $5 or a $10 sketch, but you can leave me a picture of you or your dog or like a giant robot and I will sit there and I’ll do a quick one for you while all the guests walk around and have a good time.

Connor Shields: So as an artist, how do you avoid burnout?

Dominique Robinson: Honestly, I had to really start working on plotting out my deadlines. I try not to take on more than two or three orders at once. A lot of my recent orders have been more car related, surprisingly enough.

Although I know I said my demographic earlier is like family friendly and everything, I’ve drawn a lot of motorcycles in cars as of late with the bright colors, but I have to make sure that they’re staying on time. I try no to overwhelm myself, I give everybody like a week or so between like each commission that I get. I’m a pretty fast worker, so I know for me, like burnout doesn’t come necessarily as quickly.

Connor Shields: Well that pretty much did answer my next question, but how do you maintain your creativity? Is there some source of inspiration?

Dominique Robinson: Honestly, I’m constantly looking for more niche audiences to inspire me. I was actually in a bit of a rut a few months ago. In terms of creating any kind of work, it wasn’t until I started going to a lot of local car meets. I realized “oh, I can draw this and it will be really fun.” So I’m always constantly looking for new outlets for me to express myself, to put my own flair on something that’s local.

Connor Shields: Okay. So how do you stand out from other artists?

Dominique Robinson:  I would probably say my use of color is how I stand out the most.  It’s not just like pastel. I know a lot of people will say that they’re super colorful, but they kind of stay within pinks and purples. Not that there’s any problem with that because those are my two favorite colors, but I tend to have a variety of colors in my work and it’s very out there. I always tell people I have work that makes you wanna look twice, as well as having diverse characters.

I focus a lot on the people that I draw and making sure that more diversity is seen. So whether it’s somebody who’s disabled and is in a wheelchair or they have vitiligo. I love creating characters based on people who are not just pretty looking, but also real.

“I focus a lot on the people that I draw and making sure that more diversity is seen. So whether it’s somebody who’s disabled and is in a wheelchair or they have vitiligo. I love creating characters based on people who are not just pretty looking, but also real.”

Connor Shields: You mentioned going to car shows now. I can understand attending anime conventions, but I wasn’t really expecting you to be attending car shows. Do you do the same thing? Do you attend these car shows and people will approach you and say, “Hey, can you draw my car in a certain style?”

Dominique Robinson: Yeah, pretty much. It’s a more recent development, but I realized I was just visiting the car shows just for fun.

And then I started bringing my sketchbook. It’s very small, nothing too major, and  the drawings are very quick. It was just a way for me to take my mind off of things. But people slowly started posting it on Instagram and so people started like picking out slots for themselves.

Tomorrow I’m actually gonna go right back to a car show and I have to draw somebody’s Ducati or something. They’ll section it off so they get a quick little sketch from me, whatever size.

Connor Shields: So do you just draw the car, do you draw like the owner in the car with like a, a cool pose or in a cool environment like, like you said at the anime conventions like next to a giant robot.

Dominique Robinson: I have yet to do the owner because usually the owners are walking around and like lingering and mingling with their friends.  The main selling point for the car sketches is that it’s a live sketch, so I’m not moving from the area that I’m at. They’ll park their motorcycle somewhere where I can sit. I sit right in front of them or I sit right in front of their car and I do it when I’m there, as opposed to like me taking a photo of them in the car and doing it. But if somebody asked me to, I would gladly do that. It’d be a lot of fun.

Connor Shields: What are some of the largest challenges that you faced as an artist?

Dominique Robinson: I would say taking on too many projects at once that has been my biggest challenge sometimes. I have so many ideas in my head, I’ve done custom work for a lot of different things. After working on something for so long, my brain like, dies on me.

Connor Shields: In addition to like taking the big leap to start selling your work, can you tell me about any major milestones you’ve accomplished?

Dominique Robinson: Honestly, my biggest milestone that I actually accomplished recently was getting accepted to do New York ComicCon.

That’s a big one for me. That was a major goal of mine since I started selling my work. I’m gonna be over there in October and it’s a four day convention. That’ll be my first time doing a large four day convention, but I’m super excited to do that.

“My biggest milestone that I actually accomplished recently was getting accepted to do New York ComicCon. That’s a big one for me. That was a major goal of mine since I started selling my work. I’m gonna be over there in October and it’s a four day convention.”

Connor Shields: Do you have your own booth at everything?

Dominique Robinson: Yes, I do. I have my own little artist table in the alley or whatever. I’m just so excited to see all of like the other artists and the other industry professionals there too.

Connor Shields:  Absolutely. That sounds very exciting. I’m actually quite jealous of that. So, what kind of advice would you give to someone who’s trying to just start out, their career as an artist?

Dominique Robinson: For me personally, I always tell people “your biggest enemy is yourself”. So obviously like it’s gonna start off rough.I’d be lying if I said that I didn’t start off super botched and crazy.

I think a lot of people are very, very nervous about getting into selling their artwork. And I always just tell them “there’s always gonna be somebody out there who wants to buy it,  even if you’re starting off super cheap, don’t be afraid to put your art out there and that price out there for your artwork”. Think about the person who bought that banana duct taped to a wall.

“I think a lot of people are very, very nervous about getting into selling their artwork. And I always just tell them “there’s always gonna be somebody out there who wants to buy it,  even if you’re starting off super cheap, don’t be afraid to put your art out there and that price out there for your artwork”. Think about the person who bought that banana duct taped to a wall.”

Connor Shields: Haha I remember that! They sold it for several million dollars too.

Dominique Robinson: Several million. If somebody’s gonna buy a banana taped to a wall, they definitely go buy your artwork.

Connor Shields:  So kind of a different question here. If you had a day to spend completely free, however you like, how would you spend it?

Dominique Robinson: Sleeping. Defiantly sleeping. I sleep so much. If I don’t, if I have the free time, I’ll take like a four hour nap if I could.

Connor Shields: Okay. So any ideas after your nap?

Dominique Robinson: Actually I do. I will say I really do enjoy baking and cooking when I have any other free time.

Connor Shields: What’s your favorite dish?

Dominique Robinson: Ooh, hard question. I have a Jamaican background and I love making Ackee and Shellfish. Not something that you can  always get in the US, it’s like a breakfast meal. Ackee is like a fruit, but you like sauté it with onions and peppers and you can make fried dumpling. It tastes so good.

Connor Shields: It sounds really good. So it’s like a kind of like a savory sweet type deal?

Dominique Robinson: Yeah, yeah. Very, very, very good. And you can eat it, like I’ll eat it like a week in a row if, if it’s, um, left there for me it’s so just like perfect.

Connor Shields: Okay. Well one last question for you. How can our listeners get in touch with you to collaborate with you on a project, to commission an artwork, or order some of your art?

Dominique Robinson: Well, you can find me. I’m the most active on Instagram artimation_studioss. There’s an extra s at the end. I’m also on TikTok. It’s also the same, , platforms all around ArtimationStudios. You can find me on those, , two platforms the most. But if you just want to reach out ArtimationStudios @Gmail is where you can reach me.

Connor Shields: Well, did you have any other questions for me?

Dominique Robinson: I don’t think so,

Connor Shields:  Well, I’d say that’s a wrap on another episode of Behind the Print. Thank you for joining us and  good luck at ComicCon.

Dominique Robinson: Thank you so much.

Connor Shields:  And thank you to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, having a strong vision, building the right strategy, and using tools like Print to amplify your message, will make your brand stand out from the crowd.

If you enjoyed today’s episode, be sure to get a sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep those creative sparks flying. And remember, there’s always more to discover behind the print.

The post Behind the Print with Artimation Studios appeared first on PrintingCenterUSA.

In this guide, we’ll explore the art of selecting the perfect booklet paper, ensuring that your printed materials are not just informative but also impactful. With the right paper, your booklet can transcend being a mere informational piece to become a memorable brand experience.

Now, let’s flip the page.

What Kind of Paper is Used for Books?

The choices for paper booklet printing are rich and varied. From the glossy sheen that makes colors pop to the understated elegance of matte and the earthy feel of uncoated paper – the choices are as diverse as they are distinct. Glossy paper is a showstopper, perfect for image-centric booklets that need to make an impression. Matte paper, with its refined and glare-free finish, offers a sophisticated touch, ideal for text-heavy designs. And for those seeking an organic and approachable feel, uncoated paper is your best friend, lending a tactile quality that invites readers to linger. Here’s more details, examples, and statistics on each of these paper types:

1. Glossy Paper: Glossy paper, known for its vibrant and shiny finish, is excellent for capturing attention. It’s particularly effective for image-heavy booklets where color vibrancy is paramount. Statistics show that marketing materials printed on glossy paper tend to have higher engagement rates, with some studies indicating as much as a 30% increase in reader interest compared to standard finishes. This paper type is ideal for product catalogs, photo books, and marketing booklets where visual impact is crucial.

2. Matte Paper: Matte paper, on the other hand, offers a more subdued and elegant finish. It’s excellent for text-heavy booklets and those that require a sophisticated touch. Studies have found that matte finishes can increase the readability of text, leading to longer engagement times with the material. This makes matte paper a superb choice for educational booklets, corporate reports, and materials where detailed information needs to be conveyed without visual distraction.

3. Uncoated Paper: Uncoated paper provides a natural and tactile experience. Its absorbent nature makes it less reflective and easier on the eyes, which is particularly important for lengthy reads. Research suggests that uncoated paper is often perceived as more sincere and trustworthy, making it a fantastic option for non-profit organizations, informational pamphlets, and businesses aiming to establish a grounded, approachable brand image.

By understanding the unique benefits and perceived effectiveness of each paper type, you can make an informed decision that aligns with your marketing goals and target audience. Remember, the paper you choose is a crucial element in how your booklet is received and can significantly impact its success in engaging and retaining your audience’s attention.

Not sure what paper you like best?

PRO TIP: We offer complimentary paper sample swatch books in our Free Print Marketing Tool Kit! Request your packet today to feel the difference of each paper and coating side by side. Full of different text and cover weights in both glossy, matte and uncoated finishes, choosing the perfect paper has never been easier!

What Size Paper is Best for Books?

The size of your booklet is a crucial factor that goes beyond mere aesthetics; it’s about aligning your material’s physical dimensions with its purpose and audience. Different sizes can cater to various needs and significantly influence how your audience interacts with your booklet.

1. Standard Sizes (A4, A5, US Letter): Standard sizes like A4 (8.3 x 11.7 inches), A5 (5.8 x 8.3 inches), and US Letter (8.5 x 11 inches) are popular choices due to their compatibility with standard printers and their cost-effectiveness. For instance, A4 and US Letter sizes are ideal for detailed reports, manuals, and corporate brochures, offering ample space for both text and images. Market research shows that these sizes are preferred by businesses for their professional look and ease of handling. A survey conducted revealed that approximately 60% of corporate booklets are printed in these standard sizes, as they provide a balance of visibility and convenience.

2. Custom Sizes (Square, Pocket Size, etc.): Custom sizes, such as square booklets or smaller, pocket-sized formats, offer a unique way to stand out. Square booklets, typically ranging from 5.5 x 5.5 inches to 8.5 x 8.5 inches, have gained popularity in the marketing world, especially for creative industries, art portfolios, and lookbooks. They provide a contemporary and stylish feel that differentiates them from traditional formats. Statistics indicate that custom-sized booklets have a higher retention rate, with recipients being 25% more likely to keep a uniquely sized booklet compared to a standard-sized one.

3. Considerations for Specific Purposes: When deciding on the size, consider the specific purpose of your booklet. For example, pocket-sized booklets (around 4 x 6 inches) are perfect for event programs, travel guides, or promotional handouts, offering convenience and ease of distribution. Conversely, larger formats, like A4 or US Letter, are better suited for detailed catalogs or instructional booklets where clarity and space for information are essential.

In conclusion, the size of your booklet should be a deliberate choice based on the content, target audience, and intended use. While standard sizes offer familiarity and cost-effectiveness, custom sizes can provide a unique edge and potentially higher engagement and retention rates. Always align your size decision with your booklet’s goals to maximize impact.

What is the Cheapest Way to Make a Book?

When it comes to economical booklet printing, balancing cost and quality is key. Lighter paper weights and standard finishes are typically more budget-friendly, and they don’t necessarily compromise the effectiveness of your booklet. Additionally, the binding style plays a significant role in the overall cost. At PrintingCenterUSA, we offer a variety of binding options, including saddle stitch, perfect bound, spiral, and wire-o binding. Among these, saddle stitch is often the most cost-effective, especially for smaller booklets or those with fewer pages.

However, it’s not all about the price tag. The choice of binding can also influence the booklet’s functionality and perceived value. For instance, perfect binding, while slightly more expensive than saddle stitch, offers a sleek and professional look, making it ideal for high-end publications or corporate presentations. Spiral and wire-o bindings, known for their durability and ease of use, are excellent choices for workbooks or manuals.

Another way to save on costs is by optimizing your design and content layout. Efficient use of space and careful planning can reduce the number of pages needed, consequently lowering printing costs. Additionally, consider ordering in bulk if feasible, as many printing services offer discounts for larger orders.

Throughout your booklet printing journey, remember it’s a blend of price, presentation, and purpose. At PrintingCenterUSA, we understand this balance. We offer various options that integrate affordability with quality, ensuring that your booklet not only fits your budget but also effectively communicates your message and represents your brand. With our expertise, you can create a booklet that captivates your audience without breaking the bank.

And when you’re ready to turn your vision into reality, remember that PrintingCenterUSA is here with fast, reliable, and top-tier booklet printing services, all complemented by a free file review to ensure your project kicks off smoothly.

How Do I Print My Own Book?

Printing your own booklet is a journey of creativity and precision. Start by defining your content and design, then select the paper type and size that aligns with your vision. Consider the paper weight as it contributes significantly to your booklet’s feel and durability. If you’re uncertain about the choices, fear not, as our experts at PrintingCenterUSA are here to guide you through, ensuring your booklet is not just printed but impressively brought to life.

How to Print a Book in 7 Easy & Affordable Steps

1. Gather all of the content and images for your booklet printing project.
2. Place and format your content and images into an Adobe Suite Program (InDesign or Illustrator) OR: Use our free online photo book design tool and free downloadable templates to create your booklet.
3. Enter your Binding, Size, Quantity, # of Pages, Ink, Paper, In-Hand Delivery Date and get an Instant Quote
4. Upload your print-ready PDF or proceed to checkout through the online designer.
5. We will then run your files through our 43-point checklist and send you a PDF proof for you to approve or reject.
6. When approved, we will schedule and print your booklets.
7. Your booklets will be delivered to your doorstep as promised for you to enjoy and distribute.

What Material is Used to Print Book?

Beyond paper weight, the material choice for booklet printing extends to covers and bindings. From sturdy cardstock to flexible options, each material adds a unique dimension to your booklet. The binding style – be it stapled, perfect, or spiral – further characterizes your booklet, influencing both aesthetics and usability. At PrintingCenterUSA, our array of material choices ensures your booklet is not just a print but a statement.

PRO TIP: When paper, finish and quality are of the highest priority to you, we recommend and offer hard copy proofs for your booklet order. This option allows you to physically review and approve the final product before production begins.

Conclusion

In summary, the right booklet paper transforms your content into a memorable brand experience. From glossy to matte, and custom sizes to economical printing, each choice plays a pivotal role in how your message is received. Remember, a well-crafted booklet can be a powerful tool for engagement and brand promotion. Ready to bring your vision to life with the perfect booklet? Let PrintingCenterUSA guide you with expertise and quality service. Start your journey to impactful booklet printing today.

The post What’s the Best Paper for Book Printing? appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

10-minute read

My biggest teaching philosophy is that continuing education can be painful. It can be painful to sit there and listen to someone for 18 hours. Literally, I will speak for 18 hours over a two day period. I’m a licensed electrical contractor in 38 states. Which means I have to do a lot of continuing education. Some of it’s painful, so I understand we have to make it as fun as we can.

Zoe Fisher

Welcome back to Behind the Print Podcast where we feature industry leaders and uncover the creative minds and their businesses within the world of professional printing, our mission is to provide you with inspiring actionable resources that elevate your business projects and accelerate your journey to excellence in profit and print. Today’s episode is Classes4Contractors, Electrical Exam, Preparation, and Continuing Education, and I’m here with the Classes4Contractors owner Daniel and manager Trenton.

Daniel Sandefur: Hello everybody.

Zoe Fisher: So Daniel, who do you serve through Classes4Contractors and what does that responsibility mean to you as an educator in the trades profession?

Daniel Sandefur: So we do a lot of different education, one of our primary focuses is on exam preparation. Throughout the country all electricians have to be licensed, and they’re licensed as either apprentices, journeymen, and they eventually move up to their master electrician license. They have to pass a test to become a journeyman and then their master’s and these tests are very difficult. We strive to and to help people pass these exams, we hold conferences and have a lot of students come in and we teach them how to pass their test. The other part of this is once you are licensed as an electoral contractor, you have to maintain continued education.

Every state is slightly different. Some of them require four hours of continuing education a year. Some of them require 24 hours of continued education every three years. We provide that education and we write all of content and programs.

Zoe Fisher: That’s awesome. That sounds like a huge step ahead in the game of just continuing education because I know that can be a hassle for a lot of people in those trade industries. So, what’s your teaching philosophy?

Daniel Sandefur: My biggest teaching philosophy is that continuing education can be painful. It can be painful to sit there and listen to someone for 18 hours. Literally, I will speak for 18 hours over a two day period. I’m a licensed electrical contractor in 38 states. Which means I have to do a lot of continuing education. Some of it’s painful, so I understand we have to make it as fun as we can.

The, National Electric code is what we’re based off of, and it is a legal document. So it’s written by lawyers in very legal terms, right? I take the legal terms and then transfer it over into my southern lingo, as you can tell by the accent to where we can actually understand what they’re trying to tell us. Because some of it’s just very difficult to even understand.

Zoe Fisher: And do you think that’s what sets Classes4Contractors apart from other continuing education or exam prep platforms?

Daniel Sandefur: Well, one of the benefits of our course is we make it fun, but not only do we make it fun. The, National Electric code is what we’re based off of, and it is a legal document. So it’s written by lawyers in very legal terms, right? I take the legal terms and then transfer it over into my southern lingo, as you can tell by the accent to where we can actually understand what they’re trying to tell us. Because some of it’s just very difficult to even understand.

Zoe Fisher: Yeah. Super dense material. So what would you say for somebody getting into Classes4Contractors and they’ve taken continuing education in the past and not really excited to take their next continuing education, what, advice would you give them?  

Daniel Sandefur: Give us a shot, listen to the course. I promise you’ll learn something. I don’t care whether you’ve been doing it for 5 years or 35 years, you’ll learn something from our course. And again, we try to make it as entertaining and as interesting as possible so you’re not falling asleep during the middle of the course.

Zoe Fisher: So tell me, was there ever a moment that just left a lasting impression on you with a client or somebody that you were helping and you would never forget it?

Daniel Sandefur: You know, that actually happens to me almost daily. We teach a lot of people throughout the country and one of the things that really keeps me motivated is to watch a younger guy succeed and pass his test. I get text messages and emails and phone calls saying “I never would’ve been able to do this without you” I help them move up, which in turn means they’re going to make more money, they’re gonna get more responsibility, their family’s gonna do better. But the side benefit of that, and actually what keeps Trenton and I going almost daily, is the phone calls, emails, and texts we receive saying “Thank you, you made a difference in my life.”

Zoe Fisher: That’s so cool. That’s really interesting too, because it’s something so simple that you’re creating and making that thick content really understandable, breaking it down for people, and I think that’s awesome.

Daniel Sandefur: And then that’s what makes our job rewarding. It’s, you see, because once they pass this test and they get their licenses, they can move on. I’ve been in all sides of this. I’ve had to hire guys that have that particular license in that particular state.

Zoe Fisher: Right. Oh, so interesting. So you mentioned challenges. What are some of the challenges that you’re facing right now as an educator or business owner in the trades education space?

Daniel Sandefur: You know, one of the challenges that Trenton and I struggle with every day is continuing to improve with technology. Technology advances rapidly, but how do you utilize things like A.I. to break this down? Again, break it down into something simple. A lot of these guys want to sit and want to look at us face to face. They don’t want to take an online course, but we do offer those. We offer online courses, we offer Zoom. But the majority of the students want to sit in front of me. That way they can raise their hand if they have a question. So one of our biggest challenges is how to utilize that technology.

Zoe Fisher: That’s super interesting and I think a lot of industries are facing that right now, with the new usage of  A.I. and just how to implement that into their business is the big code everyone’s trying to crack right now.

Daniel Sandefur: It is. And that, you know, Trenton and I, probably spend a lot of time every day thinking about that. How do we utilize new technology? And we’ve tried many of those things, but there’s nothing better in this particular field than sitting down and actually having face-to-face instruction with someone.

Zoe Fisher: So you had mentioned how you get everything printed so they can pick a virtual learning experience or a in-person learning experience. Tell me a little bit more just about how you use print in general.

Daniel Sandefur: So we have a class manual. Of course, I create a PowerPoint that walks us through the entire course provide them with a manual. They can take notes, they can write the answers down.

Zoe Fisher: Yeah. Hitting every base for learning styles. There you get them, reading it, writing it, seeing it, teaching it. I love that.

Daniel Sandefur: We do utilize our phones, we do utilize our computers and things like that, but most of us still want to touch it, read it, feel it. We literally use textbooks in the classroom along with the class manuals. There’s not a lot of computer usage going on other than myself with PowerPoint and with Zoom.

Zoe Fisher: So what would you tell somebody who’s interested in contracting work but isn’t too sure because of continuing education being so difficult?

Daniel Sandefur: So continuing education is actually easy, but sometimes it can be painful. A great example of that is Texas, we offer a four hour course, which is actually three hours and 20 minutes because they allow you to take a 10 minute break every hour. So it’s basically watching a video and answering basic questions. Many of our Google reviews are “I hate continuing education, but I loved yours. We will use you every year from now on.”

Zoe Fisher: So if you weren’t sitting through a class and enduring that pain and you were out enjoying the day and you had nothing to do, not going to work, what would you be doing?

Daniel Sandefur:  Probably sitting in the swimming pool in the backyard. Love it. We live in the Orlando, Florida area, so we do a lot of consulting with the theme parks. We’re out at the theme parks a lot doing electrical work. Both  Trent and I are just constantly working and traveling now. This weekend I’m going to Dallas, Texas, teach class. In two weeks, I’m going to Eugene, Oregon to teach a class. Well, I’ll teach that class, but let’s stay a couple of extra days and have a little fun while we’re here. So we enjoy the trips and just meeting new people and, like I said earlier, just changing people’s lives.

We enjoy that part of it. So even though it’s work, it’s really not terrible. I feel like when I sit in a classroom, I’m literally talking to 40 or 50 of my friends for eight hours and then the next day we go back because it’s usually 10 minutes we get to know each other and they realize, okay. Stuff. Shirt, right?

Zoe Fisher: That’s really cool. Really cool. So for anyone listening who wants to get certified, renew their license or take their education to the next level, what’s the best way to get in contact with Classes 4 Contractors?

Daniel Sandefur: You can go to our website; It is classes4contractors.com. I encourage people to even look at the reviews before you even go, and then there’s a phone number on that website. You can sign up online for classes, or call Trent’s phone and he’s, a workhorse too. It amazes me. I’ve seen him  answering phone calls six o’clock on Sunday night, so you’re not going to get a teleprompter that’s going lead you to call 15 other people. You’re going to talk to Trenton and he give you all the information you need and how you need to get to the next level.

Zoe Fisher: That is awesome. And is there anything else you would like our listeners to know before we end the episode?

Daniel Sandefur: You know, we do, we have a great love for what we do. We enjoy helping people. If you think you can’t do it, I promise you can do it. I literally work with people and Trenton works with people every day, one-on-one. We don’t have a hundred percent success rate the first time. We do have people that struggle with the test. We will literally sit with them on a Zoom class one on one. Make sure they get it and we have the tools and resource success.

We enjoy helping people. If you think you can’t do it, I promise you can do it. I literally work with people and Trenton works with people every day, one-on-one. We don’t have a hundred percent success rate the first time. We do have people that struggle with the test. We will literally sit with them on a Zoom class one on one. Make sure they get it and we have the tools and resource success.

Zoe Fisher: That’s very true. Well, you guys heard them. They love what they do and they can help you.

So classes4contractors.com. But that’s a wrap on another episode of Behind the Print podcast. Thanks to our listeners for joining us as we have explored the artistry and innovation of the printing world. Remember, having a strong vision, building the right strategy, and using tools like print to amplify your message will make your brand stand out from the crowd.

If you’ve enjoyed today’s episode, stop by printingcenterusa.com and get yourself a free sample pack to share with your fellow business enthusiast. Until next time, keep those creative sparks flying. And remember, there’s always more to discover behind the print.

The post Classes4Contractors, Electrical Exam Preparation & Continuing Education appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

20-minute read

“We are not asking anyone to change who they are. We are just asking them to add tools to their toolbox.” Eric Brenneman, President of Yoga for First Responders

Transcripts from Behind The Print with Eric Brenneman, President of Yoga for First Responders

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Stopping PTSD Before It Starts: Yoga for First Responders and I’m joined today by the president of Yoga for First Responders. We have Eric Brenneman!

Eric Brenneman: Hi, how are you today? 

Zoe Fisher: I’m doing great. How are you? 

Eric Brenneman: Fantastic. I’m excited to be here. Truly grateful. 

Zoe Fisher: Oh, well, we’re so excited to have you and just explore a little bit more about what your business does and about how they use print. So, who do you guys serve at yoga for first responders, and what roles or communities are you most focused on supporting? 

​”I think that idea of being mentally, emotionally, and physically ready is what makes the job sustainable long-term.” Eric Brenneman, President of Yoga for First Responders

Eric Brenneman: Great question. As the name suggests, we support first responders. We wanted people to immediately understand what we do, so we kept it simple and clear.

We define first responders broadly. Most people think of law enforcement or firefighters, but it’s much more than that. I’m a former firefighter, and to us, first responders include everyone involved in the 911 chain during an emergency like CPR. That means dispatchers, who are often overlooked even though they have one of the hardest jobs. Then there’s law enforcement, fire services, EMS with their paramedics and EMTs, and emergency department staff like nurses and doctors.

We also work with active-duty military personnel across the country. We believe they are among the nation’s first responders too, standing on the front lines in their own way. We work nationwide. A few weeks ago I was in Medford, Oregon with the sheriff’s office, then came home for the weekend before flying out to Miami-Dade Fire Rescue for a presentation. We’re active across the entire country and it’s a really special organization to be part of.

Zoe Fisher: Yeah, it sounds like you’re really busy getting that mission out there, but you’re addressing a unique and critical need that is just amazing. 

Eric Brenneman: One of the lesser-known realities about public safety is how little people understand the mental health toll. Everyone hears when a firefighter or police officer dies in the line of duty. But what often gets missed is how many are lost to mental health struggles.

The military has done a better job of raising awareness. When people talk about veteran mental health, most can reference the number 22; a statistic saying 22 veterans a day die by suicide. That number is debated, and many believe the real figure is even higher.

In public safety, the crisis is just as severe, driven by many of the same factors. These are people who see trauma, death, and destruction every single day. And the stats show that first responders are three to four times more likely to die by suicide than in the line of duty. We’re losing so many first responders every day to mental health challenges. It’s not being talked about enough, and it needs urgent attention.

Zoe Fisher: Right, it’s really an invisible issue. So how does your approach, which is rooted in traditional yoga but specifically adapted for first responders, help address these challenges? Can you walk us through what that looks like in practice?

Eric Brenneman: When you say “yoga” around first responders, the first reaction is usually eye-rolling. People think they’re not flexible enough or don’t have the right body. That’s because yoga is often marketed to a very specific demographic which are typically women with disposable income who want to look good in yoga gear. Which is great but that image makes a lot of first responders feel like yoga isn’t for them.

What we do is bring yoga back to its traditional roots. Our founder, Olivia Mead, did her 500-hour certification in Rishikesh, India. We honor that lineage while adapting it for our audience. We teach traditional Hatha yoga that is job-specific, culturally informed, and trauma informed.

For example, we don’t use Sanskrit terms like “namaste” or “shavasana.” We don’t play music in class either, because certain songs can be triggering based on past experiences in the field. We also avoid essential oils, since even something like lavender can become a trauma trigger.

Our protocol starts with breathwork. Research shows breathing impacts both our thoughts and our physiology. We teach first responders how to regulate their breathing during high-stress moments, so they can stay calm, think clearly, and perform better on the job.

Zoe Fisher: Exactly! That is understandable.

“If we can build those tools ahead of time, that’s the preventive aspect of it. That’s the resilience training. That’s yoga for first responders.” Eric Brenneman, President of Yoga for First Responders

Eric Brenneman: We use physical drills, which is what most people picture when they think of yoga. But the way we teach them has specific benefits. One of the hardest positions I ever teach is simply standing still and breathing. That’s it. Because when you’re still, your mind tends to wander. The body reflects what’s going on mentally. If the mind is busy, the body fidgets. So we train stillness as a foundational practice.

We do use physical drills to intentionally induce stress. Then we teach responders to layer in the breathwork we started with. This helps their body default to diaphragmatic breathing during real-world stress, improving performance and decision-making.

The last part of our protocol is what we call a neurological reset. In a typical yoga class, you’d just lie down for a few minutes. But if we told a first responder to do that, their mind would race. Instead, we guide them through single-point focus meditation. It’s not about shutting the mind off, but about learning to focus on one thing. This is a proven way to interrupt triggers and reduce post-traumatic stress.

Here’s our secret sauce. We’ve worked with licensed psychologists and clinical social workers from the beginning. We incorporate elements of cognitive behavioral therapy into our yoga. We know both breath and thoughts influence physiology. When someone is in a stress-induced state, their body naturally responds as if there’s a threat. That’s survival mode and it’s connected to post-traumatic stress.

But if we can help them reframe that moment as a challenge instead of a threat, it changes their biology. Research shows this shift increases DHEA, a neurosteroid linked to resilience and post-traumatic growth.

So we teach them to reframe stress, breathe through it, and regain control of their nervous system. That’s why we call it a preventative tool. This exact protocol has been studied, published in the American Psychology Journal, and is now listed as a preventative tool for post-traumatic stress in first responders.

Zoe Fisher: Wow! I love how you use CBT in yoga.

Eric Brenneman: So cool. And this is why I’m so honored to share this. We need to get the word out. There’s a practical and tactical application here that people can start using today. I can teach some of it right now in this episode.

If someone puts it into practice, changing their breath, changing their mindset, they are already moving toward post-traumatic growth. It is supported by research. It is real, and it is powerful.

Zoe Fisher: That is so interesting, and I love how you’ve really tailored this to first responders. My parents are in the military, so I understand where that mindset comes from when they hear the word yoga or similar things.

The way you adapt the language and approach to meet them where they are really sets your work apart from other preventative programs and even long-term therapy options.

I’m curious, are there any other wellness programs out there doing something like this?

Eric Brenneman: There are a couple of other programs out there, and honestly, most of them went through our Train the Trainer program. So in a way, we helped build some of our competitors. That is just how it goes. It is business at the end of the day.

I would love to be the only option out there, but I know that is not realistic. Just like you are not the only print shop in the world, we all have to find ways to stand out and show what makes us different.

What I will say is that we have a lot of experience. We just crossed the milestone of working with our one hundred thousandth public safety professional. We have been doing this for ten years, and people are buying in because of everything you mentioned. It is specific, it is practical, and it works.

Zoe Fisher: It’s a no brainer! That is so interesting, and I love how you’ve really catered to this industry, specifically for first responders. I have parents in the military, so I understand the mindset they have when they hear the word yoga or similar concepts. The way you adjust the language to meet them where they are and use terms that feel familiar instead of intimidating really sets you apart from other preventative approaches or even long-term therapy options. It makes a huge difference. So I’m curious, are there any other wellness programs out there that are doing something similar?

Eric Brenneman: There are a couple of other programs out there, and honestly, most of them went through our Train the Trainer program. So in a way, we ended up building some of our own competitors, which is kind of funny, but it’s okay. At the end of the day, it’s still business. Of course, I’d love to be the only one doing this, but I know that’s not realistic. Just like you’re not the only print shop out there, we have to differentiate ourselves, show why what we do is unique and how we do it differently. What I will say is that we’ve got a lot of experience. We just crossed the milestone of working with our 100,000th public safety professional. Over the past ten years, we’ve reached first responders all across the country, and people are really buying into it because of everything you mentioned, it’s relevant, it’s respectful, and it works.

​”My biggest takeaway is that we don’t need to reinvent the wheel, but we do need to adapt the tools we already have to serve the people who serve us.” Eric Brenneman, President of Yoga for First Responders

Eric Brenneman: We are the mandated training provider for agencies like the US Marshals, Secret Service Uniform Division, Capitol Police, and Chicago PD. Before 2020, most of our work was with fire service. After 2020, public demand for better policing shifted our focus—now 80 percent of our partners are law enforcement.

As a former firefighter, I am proud to be part of that change. We are helping these departments improve from the inside out by teaching nervous system regulation and mental resilience.

At our Albuquerque headquarters, we stream live classes every Tuesday and Thursday at 9:30 a.m. Mountain Time. They are free and open to anyone who wants to join.

One of our regulars, Josh, a veteran, joined six months ago. Since then, he feels better, manages his intrusive thoughts, and cut his smoking in half. He even became a certified trainer and now teaches others. That transformation is what this work is all about.

Zoe Fisher: Totally. I will definitely show them this episode, and I bet they will come to your class. I think it’s so powerful that just one or two classes a week can grow emotional intelligence over time. The impact on communities in 50 or 100 years could be incredible.

You’ve reached over 100,000 public safety professionals. Would you say that’s the organization’s biggest milestone so far?

Eric Brenneman: Oh, without a doubt. Reaching 100,000 public safety professionals is by far our biggest milestone. Not many organizations can say that, and the ripple effect is truly unquantifiable.

Let me share a story about David, a law enforcement officer in Colorado who went through our research study. He’s a stand-up guy, married with kids, and loved in his community. After the training, his wife said he became more present at home and a better partner. That alone creates a huge shift in family dynamics.

But it goes further. He responded to a call where a teenage girl was having an emotional episode and destroying the house. By state law, she had to be removed. In the past, that would have meant handcuffs and being carried out, which can leave deep trauma.

Instead, David used our training. He helped her regulate her nervous system through breathwork and mindfulness. She still had to leave, but she walked out calmly with him, no handcuffs, no force.

That changed everything for how that family sees law enforcement. That is the ripple effect. We may never fully measure it, but it is powerful.

Zoe Fisher: I completely agree. It will be interesting to see when law enforcement starts using this approach in daily calls. These are real emergencies they deal with, and I understand that certain steps have to be followed by law. But the way he handled that situation was powerful. He likely set an example for everyone involved, whether on the call or in the home. That is really inspiring. I love that.

Eric Brenneman: Yes, we are working with different states to get our training officially accredited for both fire service and law enforcement. Every state mandates health and wellness training for public safety, but a lot of it is traditional talk therapy. If we can meet those requirements while also offering practical, on-the-job tools, that is a big step. It means our program can count toward their mandated hours and still make a real impact in the field.

We are making progress, one step at a time.

Zoe Fisher: Yeah! The progress is so cool to watch I bet. Would you say that’s your biggest obstacle that you guys are facing right now?

Eric Brenneman: Our biggest obstacle, believe it or not, is the word yoga. Because of all the misconceptions people have, especially in public safety, they hear yoga and immediately think it is not for them. That is why I chose the title I did for this conversation. People see it and think, there is no way yoga can prevent PTSD. They already have an idea of what yoga is, and it is not this.

I always joke that yoga is the only four-letter word a firefighter or cop won’t say. Some people suggest we just change the name, but people are smart. If we called it something like tactical black belt training, they would sign up but then they would show up and realize it is a yoga class and feel misled. So I would rather be upfront and fight that battle at the beginning, not at the end. That is how we start changing the stigma and helping people understand what this really is.

Zoe Fisher: So Cool. I love that. That’s so interesting. So how do you guys use print?

Eric Brenneman: Seriously, Zoe, we have tried so many things and we keep coming back to print. As a small business, we have to be cost-conscious, but also focused on what works best for our students.

We started ten years ago with black and white PowerPoint slides and basic manuals. Eventually, we partnered with an instructional design expert and rebuilt everything from the ground up for adult learning. Now we have a beautifully designed 360-page instructor manual and a quick reference book for certified trainers. We tried going digital in 2023 and 2024, thinking tablets might be the way forward. But the learning experience dropped. Students were distracted and took fewer notes. It simply did not work.

So we went back to print, and we are all in. The experience is better, the results are better, and it shows. I would not be doing this conversation justice if I didn’t say, we tried digital, but print is what delivers real learning outcomes.

Zoe Fisher: It’s so interesting hearing this from the perspective of both print and marketing. You would think digital content grabs attention and keeps you focused, but in reality, our eyes and brains respond better to something physical.

The distractions you mentioned are real. I experience it too, I open my phone for one thing, five other things pop up, and I forget what I was doing in the first place. It happens all the time.

Eric Brenneman: Totally. When we go to trade shows or events, we use digital business cards for quick contact sharing, but when it comes to critical information, we go with print. None of my team carries traditional business cards, but we all use printed postcards. There’s something powerful about holding something in your hand, even if someone ends up throwing it away. For that moment, they have to engage with it. I also work for a tech company that stopped using printed collateral at events, and honestly, it has been terrible. People still want something tangible.

Our most impactful print piece is a black and white postcard. On one side is our mission statement. On the other side, six different breathing techniques with reasons why you’d use them and step-by-step instructions. It also includes our contact info and a QR code to more resources.

Police and fire chiefs take stacks of them. They put them in visors, patrol cars, ambulances, because they are visible and easy to use on the spot. That little postcard is the print item we get the most requests for. In 2025, print is still making the biggest impact for our organization.

Zoe Fisher: Wow, that’s mind-blowing. Anytime I have a printed piece with helpful tips or techniques, it really sticks with me. Knowing those officers have something right in their visor they can use at any moment is so cool. If I were in their position, I would absolutely use it, take it home, and keep thinking about it. That kind of resource can really make a difference.

Eric Brenneman: Since it’s a postcard in the car, no one has to know about it. They don’t have to feel weak or judged. Even if someone doesn’t fully buy into it, in a tough moment they might think, I’ll give this a try, and pull it out to use.

It’s private, accessible, and they can even use it in the driveway before walking inside after a hard day. It’s simple and effective.

From a cost standpoint, once we print in the thousands, the expense drops so much that we can offer it at a low price while still making it sustainable for us. Honestly, the power of a postcard says it all. There’s your new marketing slogan, Zoe.

Zoe Fisher: A postcard. I am never going to forget that. And I love that you mentioned privacy, because with algorithms now, it is hard to look something up like breathwork on YouTube without being flooded with yoga content later. That alone can reinforce the stigma people already feel. Having those tools in print, totally offline, makes it so much more accessible. It is such a smart and thoughtful part of your model.

Eric Brenneman: Yeah, it really is. It takes us back to the roots, traditional Hatha yoga and using paper-based tools. As someone who believes in technology, it might seem counterintuitive, but I truly think the pendulum is starting to swing back. People are switching to simpler phones and trying to disconnect more. In that way, we are actually ahead of the curve, leaning into something that feels more grounded and human.

Zoe Fisher: That’s so interesting, and I love how you said it goes back to the roots of your business. But really, this business is helping bring people back to their own roots.

Eric Brenneman: Yeah, I love the way you described that. We are not teaching people anything they didn’t already have in their bodies. Anyone with kids knows, infants and toddlers naturally do many of the things we teach. So really, we are just helping people remember how to be human again.

Zoe Fisher: So, if you had a day completely free to spend however you’d like, would you be with the horses?

Eric Brenneman: It’s something my wife and I talk about a lot. In both stoicism and yoga, there’s this idea of impermanence. We won’t be here forever, so we should live intentionally every day. If I had total time freedom, I’d start the day slowly, no alarm. I’d move my body more and do things like bike, exercise, and focus on creativity and teaching, which really fills me up. I love helping others grow. I’d travel more and spend more time with my family. Teaching takes me away a lot, so we make dinner a daily priority. That moment grounds us and keeps us connected.

“You can’t pour from an empty cup. And the job is already draining enough.” Eric Brenneman, President of Yoga for First Responders

Zoe Fisher: I couldn’t agree with you more Eric. Awesome. Tell me how can our listeners get in touch with you or work together?

Eric Brenneman: Yeah, totally. Our website is yogaforfirstresponders.org. You can search us online and we’ll be the first result. That’s also our handle on all social platforms like Facebook, Instagram, LinkedIn, and YouTube.

The website is the main hub for everything we do. I’ll also share my email which is eric@yogaforfirstresponders.org.

And honestly, likes and shares really help. That is what helps break the stigma around the word yoga. That is what we ask.

Zoe Fisher: Thanks so much Eric for joining us today!

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Stronger Minds, Safer Communities

Eric Brenneman is redefining what it means to serve. As President of Yoga for First Responders, he brings science-backed tools and mindful movement to those on the front lines. From firehouses to academies, his work helps build mental resilience, emotional control, and long-term wellness. With clarity, care, and purpose, Eric shows that yoga is more than a practice, it’s a lifeline. Order today!

Listen to the full episode on Spotify or Amazon Music and check out the interview on YouTube!

The post Behind The Print: Stopping PTSD Before It Starts: Yoga for First Responders appeared first on PrintingCenterUSA.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

14-minute read

“There are three types of readers: the headline skimmer, the highlight hunter, and the detail digger. My print materials are built for all three.” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty

Transcripts from Behind The Print with Debbie Stevenson

Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is Luxury Real Estate Unlocked and I’m joined today by broker and licensed Texas auctioneer from Cooper Sotheby’s International Realty. We have Debbie Stevenson!

Debbie Stevenson: Hi. Nice to meet everyone.

Zoe Fisher: We are so glad to have you on the show, Debbie! I just have to know, who do you serve as broker?

“I do what we call the spec books… I want my style, my way, when I’m showcasing my properties.” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty​

Debbie Stevenson: I sell a lot of property along I 35 between Austin and Waco. Our brokerage is based in Austin, and we specialize in acreage properties, usually 10 to 20 acres, including luxury, equestrian, farm, and ranch homes.

Zoe Fisher: That sounds amazing! So, for those equestrians and specific niche industry people who are looking to buy a property, how do you help those people?

Debbie Stevenson: It depends on the type of horse. Quarter horses, which are common in Texas, usually need a 12 by 12 stall and larger arenas. Warmbloods and dressage horses, which are much bigger, need at least a 16 by 16 stall but often a smaller arena since their work is more precise. For eventing or jumping, they need both small and large arenas. In Texas heat, most competitive owners prefer a covered arena to protect coats and prevent overheating. As for land, you need at least an acre and a half per horse, and for cattle, around two to two and a half acres per head.

Zoe Fisher: Interesting! So, how does your agency stand out from other real estate professionals that do this too?

Debbie Stevenson: Sotheby’s began over 300 years ago in London as an auction house focused on art and people’s most prized possessions. It eventually moved its headquarters to New York and expanded into real estate in the 1970s. The brand brings a legacy of luxury to the housing market and is well suited for buyers who value privacy, often with multiple properties. With Debbie’s Texas auctioneer license, her team can offer full service support, from acquiring estates to helping clients navigate agricultural exemptions that are key in Texas, where property taxes can be steep.

Zoe Fisher: That legacy and specialization truly set your brokerage apart.

Debbie Stevenson: We are very focused on quality in our advertising. Everything is carefully controlled and consistent, from the logo to the overall presentation. The Sotheby’s brand is instantly recognizable and represents the highest standard of service. Everyone who works under the name is expected to be experienced and uphold that level of excellence.

Zoe Fisher: And I love how you mentioned luxury because just looking over some of your printed files that you print with us, oh my goodness, it screams luxury. How do you use print to stand out in the equine real estate industry?

Debbie Stevenson: I’m a little different from the typical broker because I started out in journalism, working as a war correspondent for Reuters. That background shapes how I market properties. MLS platforms limit how many words and photos we can use, so I create printed spec books that tell the full story, especially for large, high value properties.

For example, I have a listing in Belton that includes a main house, a carriage house, 13 acres, 23 geothermal wells, backup power, and engineering designed to withstand Texas weather and rising creeks. Buyers need those details, and I make sure they get them. I write and edit all my materials myself. I like things accurate, custom, and styled my way.

Zoe Fisher: And that’s just so interesting how you can fit so much into one little book and have all those details in there for all those different types of clients.

Debbie Stevenson: It goes back to my newspaper days. We had to fit a lot of information into a limited amount of space, so every word mattered. If a reporter turned in a 12 inch story and we only had room for 10, it was the editor’s job to trim it down while keeping the key message intact. That taught me how to write clearly, use bullet points, and get the most out of every sentence. These are skills I still use when creating marketing materials for listings.

“Those two search engines, Zillow and Realtor.com, are only as good as the agent input. But with print, you can tell the full story.” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty

Zoe Fisher: That is so interesting. I never even thought about it like that, but even in my work, I totally see what you’re saying, where you have to shorten things up, make it nice and tidy, stay specific to the point.

Debbie Stevenson: See! Right there! I can totally change things up. Yeah, we can lose the word “totally” and gain a line!

Zoe Fisher: True! So, what major milestones have defined your career?

Debbie Stevenson: I lost my mother early in life, but she left a lasting impact. She was from England, loved Reuters and art, and took me to Sotheby’s in London as a child. Journalism was my first career, and it aligned well with the military lifestyle since my husband and I moved frequently.

Eventually, I needed a change. I had covered difficult stories like the Fort Hood shooting, and I reached a point where I wanted something different. Real estate had always been a passion. We had acquired and flipped properties over the years, so it felt like a natural next step.

I never forget my roots. Whether it’s a three hundred thousand dollar home or a three million dollar estate, I bring the same dedication. Joining Sotheby’s felt like a full circle moment for me and would have made my mother proud. I was invited to co-list a forty acre property in Ding Dong, Texas, and that led to a call from Mary Lou York, the sales manager at Sotheby’s, who said, I have been told that if I don’t bring you in, I am missing out.

From that moment on, she welcomed me into the Sotheby’s family. We spoke weekly until she passed, and her warmth and charm made the transition unforgettable.

Zoe Fisher: That’s amazing. You’ve done so much! For my next question, I’m wondering what are some challenges holding you back in the industry right now?

Debbie Stevenson: I think one of the biggest issues has been the lawsuit for the buyer commissions with the National Association of Realtors. As a former journalist, one of the biggest frustrations for me was I know the reporting pool and I know how they work. It’s not that they wanted to feed us misinformation. That couldn’t be furthest from the truth. They were feeding what they were being given. And most reporters particularly out in Missouri where the lawsuit originated have probably only owned one or two houses, if they’ve even owned a house.

It’s not a high paying profession by any stretch of the imagination, but it’s a powerful profession. But if you are reporting on something you really don’t know about, you’re going to defer to the experts and that the only experts who are talking, the plaintiff’s attorneys, well, of course you’re getting that side of the story.

The National Association of Realtors who were supposed to represent her was just paralyzed. They didn’t do any of the talking. They left it to those of us on the ground to pick up the pieces and explain to everybody. Buyer commissions are not set in stone. No commission has ever been set in stone, but so where did this three and 6% come up? It’s simple. When you are setting or calculating your income, you look at what it takes to survive where you are living. Lawyers do that. The I can guarantee those plaintiff’s attorneys did that. Doctors do that. Your employer has done that. And they’re going to base how much they pay you based on that too, so they can attract talent, but also so that they can afford to keep their operations wherever they’re operating.

Well, when you look at the average sale price per house, it doesn’t matter whether it’s 3 million in California or 300,000 in Killeen, Texas. Okay. You calculate. I make, one sale per month. Okay, this is, what it costs for me. I have to buy that $300,000 house too! I have $300,000 level overheads and where it came was the national average, no matter where you are applied. And that was where that 3% it takes. 12 sales at this amount, earning 3% after I pay my taxes, my brokerage fees, my overhead. This is what it takes for my mortgage and my utilities and my expenses, to send my kids to school, to put clothes on my back, to keep my car running, to run you around to find that next $300,000 house, right? And so that was where that average set in. And then most the sellers & the listing agent would negotiate the actual commission rate. And that would be then published on MLS as a 50 50 split. So, if the listing agent had negotiated 5%, it was two and a half percent posted on MLS. Then you bring us the buyer, you’re going to get 2.5%. The listing agent obviously was getting two and a half percent as well.

In some cases, if a client wanted full staging, I would negotiate a 7% commission. That extra 1% went to me because I was handling the staging myself. I maintain a warehouse, purchase and transport furniture, replace damaged items, and rotate pieces to keep listings fresh. That was where some misunderstandings came from.

It’s not that we can’t publish that. It’s that the buyer has to now advertise to the buyer’s agents. They will say, “Okay, you’re going to get this if you come to us.” So, now the buyer’s agent has to say, “Is the seller willing to do?” Now the seller doesn’t always say, yes, I’m going to do this upfront. As the listing agents, we now have to say, “Do you want to do this? And if you do, what do you want to offer them?”

They may be paying me my 3% because I stick as a listing agent. That is my minimum, depending on what else you want, and I call it a fee. I don’t call it a commission, but sometimes for other people, because it’s still a negotiation item, I will still say, “You know what? You’re a repeat client. I’m gonna give you a discount”, or “This is gonna be such a quick sale, let’s just go ahead and lower it.”

And sometimes if the costs are more than we envisioned, I will say, look, I’ll knock some off of mine. But at the same time, nothing is set in stone. That’s a violation. That’s what we were accused of doing, and that couldn’t have been further from the truth. Even if we do have it in the contract, I’m earning three or two or 4% sometimes.

It just to get the place sold. We’re gonna help. The seller, or the buyer. We come together and we say, look, this, seller is so tapped. This buyer’s lender requires this. Let’s deduct and let’s get them to the closing table. So nothing was absolutely ever set in stone, but all these headlines have now created such confusion.

The NAR has really received an industry backlash because of this. But the confusion now is set, and we have to really sit down, and that has probably been the biggest uphill battle that most of us have faced. Plus, and it couldn’t have come at a worst time in which interest rates have been climbing and all the talk of tariffs and how expensive things are going to be. And then we got people sitting on 2% interest rates and saying, I want to sell my house because I don’t want to have to pay a 7% mortgage. So, all of those factors have created a perfect storm in real estate that we’re now having. You have to be really on top of a game to know how to navigate that and work through it. But if you think about 7% interest rate. Gosh, that’s frightening, right? Yeah. Look at the historic high was 18% at the end of Jimmy Carter’s term, and you look at the historic low, which was the COVID Pandemic at 2%, which I’m sitting on, 7% is the average and the prices are coming down.

It was a bubble market. Now they’re coming down. So even though your interest rate’s gone up, your housing prices come down. So, we’re averaging out. But that needs to be explained.

“She told me, ‘Debbie Stevenson, if I don’t bring you into Sotheby’s, I’m missing out.’ And from then on, we’d start every call with, ‘Well good morning, Debbie Stevenson.’ ‘Well good morning, Mary Lou York.’” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty​

Zoe Fisher: That clears things up! Thank you for explaining it so thoroughly.

Debbie Stevenson: That was the whole premise of the lawsuit. The claim was that commission rates were set in stone or being pooled. Some agents who were interviewed seemed unsure about the situation, and honestly, many of us were confused too. Our trade association, the one being sued, was not speaking publicly, so we were left wondering why we were being targeted.

If you understand antitrust laws, then you know that conspiring to set a commission rate is illegal. Even just saying out loud, “I charge six percent and that is standard,” can be a violation. Everything in real estate is negotiable, including commissions. And personally, I have no issue negotiating up if I am doing more work. Agents need to understand their worth and stand behind the value they bring.

Zoe Fisher: So, if you had a day completely free to spend however you’d like, would you be with the horses?

Debbie Stevenson: Of course. Although my horse had other ideas last week. I went up to him after an open house. It was one of the warmer days we have had in Texas, definitely a reminder that summer is still coming. My horse was bred in Canada and came down from Montana, so he is not quite acclimated to the Texas heat.

He was in his stall, saw me coming, and bolted out, turned around, and looked at me like, “Not today, Josephine.” The weather was just too much. He stopped at a distance, and every time I stepped forward, he stepped back like, “Nope.” I told him, “Bear, I am still in my open house clothes. Do I look like I am ready to ride?”

“Everything is negotiable in real estate. But that old saying, “until you hear no, it’s negotiable” includes commissions! And I can promise you I’ll negotiate up. You start wanting more and more from me, I know my worth.” Debbie Stevenson, Broker & Licensed Texas Auctioneer from Cooper Sotheby’s International Realty

Zoe Fisher: That is so cute. Aw, we’re up here in Montana too, so I’m right there with him. I totally feel his pain

Debbie Stevenson: He’d probably love to talk to you right now.

Zoe Fisher: Awesome, Debbie. Tell me how can our listeners get in touch with you or work together?

Debbie Stevenson: My website is DSCentralTexasRealtors.com. that’s DS as in Debbie Stevenson, Central Texas Realtors with an S. You can also find me on Facebook at Debbie Stevenson Realtor or call me at (512) 468-8210.
If I do not pick up, please send a text.

Zoe Fisher: Thanks Debbie!

That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

More Than a Home, It’s a Legacy

Debbie Stevenson brings passion and precision to Texas real estate. With a background in journalism and a talent for storytelling, she uses print to elevate every listing. From custom spec books to stunning visuals, her work shows that print is a powerful tool in building trust and creating lasting impact. Order today!

Listen to the full episode on Spotify or check out the interview on YouTube!

The post Behind The Print: Luxury Real Estate Unlocked with Debbie Stevenson appeared first on PrintingCenterUSA.